I love what I do and am so glad that people are recognising its importance of it again! Why should you do PR?
Tribal Fusion
Emeryville, CA:
Related:
mashable.com
This is how PR becomes human again
Technology doesn't have to replace who you are as a person. Adding a layer of humanity can help you relate to the people you’re trying to connect with.
prdaily.com
Why PR agencies can't ignore email marketing
Email marketing is a key component to drive other major aspects of marketing campaigns, including measurement and video views.
holmesreport.com
PR As Lifelong Learning
One thing we all agreed on immediately was how important it is for PR and comms people to understand the businesses they work on - why they exist, how they work, and how they make money.
baekdal.com
Is There a Future for Traditional PR?
We can no longer simply broadcast our communications and with the mobile web, we can't dictate the format. So what does this mean for PR<br>Editor's note: This article is written by Emily Tippins . She is Head of Digital Strategy at Journey , responsible for developing and executing client marketing strategies (and very good at it too). But Emily is also the copy-editor of Baekdal Plus , and she has been helping me to improve the quality of Baekdal Plus both with…
pr.mention.com
How to Improve Your Crisis Management with Monitoring
Crisis management is an important consideration for PR agencies and professionals. What happens when you client makes a major mistake, and you need to clean it up? With the help of good monitoring tools, this daunting task becomes a lot less difficult.
prweek.com
Emerging models of PR measurement
Traditional methods no longer work. As digital becomes intrinsic to PR and the communications industry diversifies into new areas measuring outcome has become more urgent than ever
fortune.com
Does Capitalism Have a PR Problem?
Business leaders speaking at the Fortune CEO Initiative discuss ways that companies can better communicate the benefits they have on the world.
prnewsonline.com
PR Tips for Alexa's Human Listeners
Listening improves the devices, Amazon, and other tech companies, say.
criticalmention.com
6 Steps to Becoming a Thought Leader in PR
In a world inundated with B2B and B2C content, striking that sweet spot between staying relevant and standing out can be a challenge. Fear not! Distill thought leadership into these easy steps, and your track to the podium will be clearer than ever<br>Step 1: Research, research, research<br>What’s in AdWeek today? What about Wired or TechCrunch? Do you read the New York Times every day? To be an eloquent speaker, it’s important to be well-read. Not only does this allow you to…
spinsucks.com
Why Integrated Communications Is the Future of PR
Integrated communications is aligning your messaging across all channels, which is possible with a fully implemented PESO Model program.
searchenginewatch.com
Using Majestic’s Topical Trust Flow to Find Online PR Opportunities
Using this powerful filter you can isolate the categories you're interested in, explore the source links to see the news coverage in editorial context, and
agilitypr.com
PR agency insights—why midsize is the right size
Whenever I hear Hotwire described as a midsize agency, I consider it a badge of honor. We’re big enough to give ambitious CMOs and others on the client side the national and international support they
gorkana.com
Why it's time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less …
prnewsonline.com
Three Things I Wish I’d Known When I Began in PR
There simply is no replacement for the human factor. It is key to establish and maintain positive professional relationships.
ragan.com
5 types of tools for freelance communicators, PR pros and marketers
Whether you’re a solo communicator or a remote account executive for an agency, consider these resources, which can help you collaborate, protect client information, measure and more.
holmesreport.com
Will H+K Strategies Push The PR Industry To Improve Paid Parental Leave?
In the U.S., new parents are often left stitching together a confusing patchwork of leave. The PR industry, for the most part, hasn’t been an exception to this.
prdaily.com
5 ways PR pros can use mobile streaming and online chats
Consumers are watching TV and chatting about it on Facebook. Your company can harness that technology, too.
prdaily.com
5 steps to persuade your boss or client to try a new PR approach
Organizational leaders can be resistant to change, even if the proposed strategy is better than the status quo. Here’s what you can do to gain better reception about your big idea.
entrepreneur.com
6 Secrets to More PR in Less Than an Hour a Day
Talk is cheap. So get your customers chatting. HARO, anyone?
prnewsonline.com
Why You Shouldn’t Worship the False Idol of PR Tactics
Tactics without a clear set of objectives and disciplined strategy are just random activity.
