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Itās a problem I see all too often... Marketers learn about SEO tactics and actually do a good job applying them. Before they know it, their siteā
While cause-marketing has been around for over 30 years, it has developed significantly over time.
Going from viral content to commerce is not an easy shift for BuzzFeed
Are you looking to create a referral marketing strategy for your company? If so, youāre not alone. Few things areā¦
Why can't some of the most popular start-ups on the Web translate users into dollars?
90% of consumers trust in companies and services recommended by friends, relatives or people they know. Only 33% trust adsā¦ā¦
If you've been hit by a penalty or shafted by an algorithm change, don't focus solely on links -- there's likely much more that needs to be fixed or improved.
Your company may be executing in all the inbound marketing areas such as social media, email and content creation. Your social following may be growing, email subscribers increasing and website rankiā¦
Poking the privacy bear this blatantly is never a good idea.
As a business you have, by now, probably realized that social media presence is an imperative and that it is one of the greatest tools placed in your hands.
Top 19 Social Media Marketing Mistakes You Should AvoidSend this post to your friend on1269Turn cont...
We all know that the results of a Google search vary from person to person. You will rarely get the same results as your colleague, your friend or your spouse. And if you do, they will most likely be shown in a different order. So how can you optimize your content for personalized searches? Isnāt this a futile
May Help Branding, Hurt Customer Experience<br>Audience segmentation, the technique of dividing a market into groups with similar characteristics, is designed to describe a group of customers in a way that suggests each person in that segment will behave in a certain desirable way. In the context of marketing, ādesirable behaviorā typically means buying your product or more of it<br>For example, you may find thatā¦
Is it a temporary reset or the metasearch new reality? Metasearch critics have long warned that comparison-shopping businesses from Trivago to TripAdvisor Most people Skift interviewed on the topic viewed current metasearch advertising dynamics as a temporary development, subject to eventual modifications, although it could leave some casualties in the short term.
Storytelling is de rigeur in marketing today. But what if the story drifts into complete fiction? Not a happy ending. Here's how to avoid that...
I got a direct message through Facebook last night. It was a message from a friend who also is a marketer but a bit more of an old-school salesman. It'
As a former newswire employee, I was often asked about syndicated content. What exactly is it, and how can one use it to boost SEOāif at all? Likewise, what impactāpositive or negativeāwill this have on my organization due to Googleās strict guidelines on boosting traffic via non-organic results? First, letās...
As advertisers and agencies begin to get a grasp of attribution and its role in multi channel marketing, a new kind of attribution is beginning to emerge in the social media space that measures the value of social media based on influence, actions and interactions.
Reddit differs from the other big distribution channels like Facebook, Twitter, and LinkedIn. You won't get anywhere posting links with a line of copy.
Be it creative tools or social media platforms, digital agencies are constantly integrating new software solutions to stay at ahead of the competition. But a new type of...