Successful branding isn’t just something the marketing department does. If the messages a potential customer gets from the company’s advertising and marketin...
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Smart branding can give you an edge, as well as with an image, personality, and voice that both your customers and competitors will recognize. Here's how the pros do it.
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3 essential online monitoring tactics for informed brand building
Sending out a press release or posting an article and then letting it drift just doesn’t work anymore. Tracking and tweaking in real time are crucial to your campaign’s success.
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Writing down and sharing your thoughts with the online community can do wonders for your new business' PR and marketing efforts. Here are a few benefits.
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To be successful today, you need the attitude that social media is not something you do. It's a lifestyle.
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Social-media marketing for a business is one thing. Now imagine achieving social success when the brand you're trying to promote is you.
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For Brands That Join the Conversation, Pros Outweigh Cons
Understanding how and when people want companies to show up.
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The Many Ways the Cannabis Industry Lacks Traditional Marketing Expertise
Cannabis brands are forced to evolve their marketing practices in the face of new competition.
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YouTube Influencer Laura Reid shares her thoughts on how brands should approach influencer marketing campaigns to ensure success.
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Brand signals are the quiet influencer in search algorithms. Learn more and how to boost your visual brand signals. – Content Marketing Institute
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A Chatbot Maker's Expert Tips to Create a Bot for Your Brand
Chatbots, already capable of customer service work, can be integrated with ecommerce platforms to monetize your social media accounts and instant messaging profiles.
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It's a Revolutionary Time in Brand Building
Six Factors Accelerating the Growth of Brands in the Digital Revolution
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Emotional Branding and Cause-Marketing: The Ideal Partnership
While cause-marketing has been around for over 30 years, it has developed significantly over time.
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7 Steps to a Cohesive Brand Content Strategy
Are you making the biggest mistake most marketers make? Here's how to avoid it.
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Do you want to expand your online audience or maybe seek to reinvigorate an existing one? Consider these keys to gaining digital traction.
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5 ways for brands to build relevance and trust
New research from Social@Ogilvy and SurveyMonkey found that more social media users are engaging with brands, and they're demanding more, too.
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5 tools to build your brand online
Don't let the hard work you've put toward creating a solid reputation for your organization go to waste by not bolstering it on social media platforms. These tools can help.
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Create Your Personal Brand: 8 Steps
Take control of your online presence to create a memorable personal brand.
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6 Ways To Increase Your Brand's Online Credibility
Instantly boost consumer trust with third-party awards, customer reviews and messages directly from your founder or CEO.
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Three Steps You Can Take to Build Your Personal Brand
If you are developing a current personal brand there are steps to get you started, according to author, professor, and personal brand expert Dorie Clark.
