"Should your B2B marketing be interactive? Should B2B interactive marketing even exist?" -- YES! B2B marketing should never be boring! In this video we go ov...
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When I joined Marketo three years ago, I had previous experience running paid search campaigns at a B2C company. However, I quickly realized that pay-per-click (PPC) campaigns for typical B2B products were very different from those for B2C since marketers may not be able to see ROI right away. If you're new to running B2B paid campaigns or just need a refresher, these four tried-and-true tips will come in handy.
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How to Build Your B2B Marketing Empire From the Ground Up
Marketing Strategy - What do the Statue of Liberty, Ancient Egypt's pyramids, the Eiffel Tower, and other iconic historical structures have in common? And what does that have to do with B2B marketing?
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5 Must-Know Tips for Building a Market-Disruptive B2B Marketing Campaign
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The Search for Meaning in B2B Marketing
B2B isn't altruistic or glamorous. How can we spend our lives doing it and still feel good about ourselves?
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How Interactive Content for B2B Marketing Will Leap Forward with 5G
5G will change the way B2B marketers collaborate, communicate and market their products and services.
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A Comprehensive Guide to B2B Marketing — And a Free B2B Marketing Plan Template
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3 B2B Marketing Tips for the Holidays
With a little creativity, B2B brands can also implement successful holiday marketing that can attract leads or employees or both.
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Why B2B Marketing Campaigns Fail
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How to Use LinkedIn for B2B Marketing
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How To Succeed In B2B Marketing
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The success of marketing is heavily reliant on data, but nowadays relying on customer data alone is not enough. This is where intent data comes in. The combination of customer signals and intent data can create a better bird’s eye view to help leverage customer insights to companies advantage. But even with the rise of …
