Online custom storefronts for your marketing assets.
We are living in a world where influence is migrating from offline to online. Influence is moving from local to global. It is also moving from fixed to mobile. Reputation and influence can now be gained faster and reach further than in any other time in history.
Uncover the ultimate design vocabulary with this guide of the 63 most essential design terms for non-designers.
This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. I...
Smart branding can give you an edge, as well as with an image, personality, and voice that both your customers and competitors will recognize. Here's how the pros do it.
Sending out a press release or posting an article and then letting it drift just doesn’t work anymore. Tracking and tweaking in real time are crucial to your campaign’s success.
Writing down and sharing your thoughts with the online community can do wonders for your new business' PR and marketing efforts. Here are a few benefits.
To be successful today, you need the attitude that social media is not something you do. It's a lifestyle.
Social-media marketing for a business is one thing. Now imagine achieving social success when the brand you're trying to promote is you.
Great brands are great because they do certain things to get that way -- and stay that way. Here's how you can grow a great brand that is built to last.
Struggling to make sales? With all the new technology and platforms available to promote your e-commerce site, you would think it’s easier than ever. However, it’s so easy to get overwhel…
Understanding how and when people want companies to show up.
John T. Meyer of web-design company Lemonly says you need more structure to how you deal with email.
When you are formulating a new marketing campaign for your company, most of your thoughts are probably on digital marketing rather than more traditional, print-based methods. This is understandable, as the former offers a low-cost means of targeting potential customers. Unfortunately, though, many of your competitors have likely reached the same conclusion – and the …
Cannabis brands are forced to evolve their marketing practices in the face of new competition.
To shout it from the rooftops, you have to be clear and on-point with what’s being promoted. Promotional marketing is the reflection of a brand and its characteristics. So whether promoting your co…
Secret Sauce — that special ingredient that transforms something ordinary into something spectacular and impossible to ignore. The slogan
YouTube Influencer Laura Reid shares her thoughts on how brands should approach influencer marketing campaigns to ensure success.
An important part of modern marketing is to have a web presence. Learn how to make the most of this for your small business.
The Web is a vast trove of date, much of it simply waiting to be explored and used to benefit your brand. It's far simpler than you think.