If you’re like most retailers, you use multiple software platforms from different vendors to manage your business, with little or no integration. Piecing tog...
If you’re like most retailers, you use multiple software platforms from different vendors to manage your business, with little or no integration. Piecing tog...
Discover some examples of companies with excellent omni-channel user experiences.
Social media and smartphones are disrupting the established patterns and practices for B2C interactions. To be successful, businesses have to engage with customers through their...
As social media and digital marketing evolve, you shouldn't be afraid to experiment with platforms like Snapchat to communicate with current and potential clients on a more pers...
Email Marketing - Email is evolving in response to other digital channels, such as native advertising and social media. Find out what you need to do to remain competitive.
How to create a Google Plus page, and increase business opportunities across all of Google’s products.
Are you distributing spend among the right channels? Carry out effective B2B marketing strategies by utilizing the top digital B2B channels & tactics.
Customer Behavior - Users of Apple computers tend to be loyal to the company's other products as well, according to a recent report from Verto Analytics.
Read The UPS Store small business blog for tips and advice to help you manage your business. Today's blog: How to Create Small Business Advocates Out of Your Loyal Customers
How content marketers use both long and short form video content to create a powerful brand presence with multi-channel storytelling.
Multi-channel storytelling could be the factor that delivers a large marketing ROI and leave you with the next trending and talked about campaign.
It's not about selling feeds and speeds, but selling value to enterprises.
Use our infographic to learn how a good social relationship platform benefits your brand.
Digital platform-based firms have emerged as some of the most profitable businesses in years, but how can your business benefit from it?
Beth Hayden shows you how to find your target audience's favorite social media sites so you can optimize your content marketing efforts on those platforms.
Columnist Rachel Lindteigen believes content marketing shouldn't be a standalone tactic — it should help tell a cohesive story and shape your overall strategy.
Search and email are good marketing partners because they make each other more productive. Add a layer of "big data," and you have a firm foundation for digital
How can marketers recapture audience attention and turn more readers into leads? With content remarketing! Learn what content remarketing is and how to do it right.
Channel conflict is a common concern–you don't want to upset your retail partners, but at the same time, you want to take your site to the next level.
See who customers trust most when it comes to branded content and how to make your content campaigns get more exposure with these simple steps.