How Commercials Are Made

Tips to Help Your Child Write & Direct a Commercial

You don’t need anything more than a smart phone or a point-and-shoot camera with video capabilities to take on create a commercial with your kids.

How to Produce a TV Commercial with StudioBinder

This guide will help navigate the entire TV commercial production process, from script to shot list, and schedule to call sheets.

Is Your Content Worth Sharing? Storytelling Techniques in Social Media

Superior storytelling is not easy. With great storytelling techniques, the ideal result is to ignite a feeling that inspires a commercial transaction.

Why we made a gun commercial

My journey on the gun topic was a rather serendipitous path. I have been thinking and pondering about gun violence for many years. In fact, I detested guns.

Learn the Art of Storytelling by Watching Commercials

Why watch commercials? Not all of us are natural storytellers. Some of us need to figure out how to do it. Using what we learn, we’re able to put a production together that tells the story, moves it along, informs and entertains.

[VIDEO] How To Create Great Video Commercials

Watch Matthew Ferrara explain three tips on making your marketing videos better.

Which Disney Star Filming Their Wand Commercial Are You?

You're only one even though really we are all of them.

Why audio accessibility is a growing commercial concern for brands

As investment in the podcasting space continues, many audio companies have dollar signs in their eyes. But in the gold rush for audio money, the danger is that investors leave sections of their audiences behind – and abandon the moral and commercial imperatives to make audio accessible.

Why Commercial Producers Are Entering the Unpredictable Indie Movie Market

Industry veterans are putting their creativity — and money — into movies: "The entertainment and ad industries are merging."

Can a 14-Year-Old Make a Better Vitamin Commercial Than a Pro?

IDEA: It's so obvious, it's taken as fact: Experienced directors are better than inexperienced ones. But what if that's not always true?

Can You Guess Which Famous Directors Made These Commercials?

Can you guess which directors made these famous ads?

What You Need to Know About Casting a Commercial or Branded Project

How Much Does it Cost to Produce a 60 Second TV Commercial?

As a production company, we are often asked this question: “How much does it cost to produce a 60-second tv…

10 Movies That Are Nothing More Than Feature Length Commercials

The Complete Guide to Free Commercial Use Music & SFX That Don't Suck!

So youre a filmmaker entering post-production on your film, a game developer working on music and audio triggers or perhaps a YouTuber wanting to enhance your videos. You need SFX and a music soundtrack but you might not have the budget to hire a professional composer or audio engineer. The quest...