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It's time to put your money where your customers are.
When Procter & Gamble revealed it spends 35% of its annual marketing budget on digital, it raised eyebrows -- and showed how few digital dollars go to media.
The science of content marketing is much bigger than publishing an occasional blog. Custom content has grown into a 43.9 billion dollar industry, and even skeptics have to admit that it’s serious b…
We're all experts. We're all experts... until Facebook buys Instagram for one billion dollars. At that point, we all have opinions. Nothing more. Nothing less. I'm still shell-shocked about this deal. There, I admit it. A lot of my peers...
“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” – David Ogilvy If you’re a business owner, you may already understand the importance of blogging. But what about the importance of your blog... Read more »
They visit Google more than any other website, but spend most of their time on Facebook.
Google AMP not working for you? Check out our tutorial on how to safely disable Google AMP on your WordPress site without 404 errors or harming your SEO.
Teens worldwide tend to skip online ads if they can, but are more likely than older folks to appreciate the ones they can close or engage with.
How to diagnose and fix a traffic drop when rankings are unchanged.
SEO traffic is something most important to survive in the market because the more peoples you have on your site or blog, the chances of brand recognition, website conversion and search engine ranking are always higher. But what to do when SEO ranking drops suddenly? If there is an unexpected drop in SEO traffic for your website or blog, there can be a lot of reasons behind.
It's a reasonable question. There are so many variables in blogging and just one little tweak can make a difference. If you've been giving it all you've got it's hard to give up because you never know when success might be just around the next corner. Still, though, there are times when you should quit your blog and
While I know I’m not alone, I do know that I’m among the small percentage of professionals who have only practiced public relations in the digital age. Facebook, Twitter, blogs and online news sites have always been a part of my media mix. But with so much information out there and different vehicles to carry the message it can be tricky to know which outlets and influencers really carry weight and can make an impact on a brand’s goals. Get this, legend has…
Joy is the Founder and CEO of PostcardMania. After more than seventeen years of leading one of the most innovative and successful postcard marketing companies in the industry, Joy has obtained a level of marketing expertise that is sought after for counsel and speaking engagements all over the country. But here at the Maniac Marketing Blog, you get her knowledge at absolutely no cost to you. She will be dropping by often to share wisdom and experience on a wide range of topics…
New tools help smaller brands level the playing field in tying all social channels into a cohesive part of their marketing mix
As the kids head back to school, it's a good time to remind them to be extra careful about what they put on social media.
When you're keeping track of your placement in search results on Google and other sites and you find yourself slowly sinking in the results, you have options.
"I’ll take the heat if people are surprised about how much I make in the coming days, and try to have an open dialog about it."
Avoiding direct response advertising can help you get greater results. Follow this four-step strategy to better engage with your social media audience.