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How should Christians respond to Kaepernick?
Don't get so caught up in the form of expression that you fail to consider the merits of the message, and what a Christlike response to the pain of others should look like.
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How To Succeed With The Secret Nike Marketing Strategy
The early Nike marketing strategy succeeded by selling benefits, not products. Learn how to apply that same strategy to your own content marketing today.
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How Do Apple, Nordstrom and Nike Build Brand Health?
Brand reputation is a term that is thrown around a lot these days, but what does it actually mean? Modern enterprises build companies around more than just a product — they invest in a plethora of initiatives to build and protect their brand reputation. Millennials, soon to be the generation with the most purchasing power, …
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Four Things We Can Learn About Influencer Marketing From Nike And Apple
Your company is unique, and your strengths can be amplified by specific influencer strategies when you stay true to your brand’s position.
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Developing your brand is not as easy as throwing up a logo. Our guest blogger Colin Smyth, break it down into small bites.
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The biggest branding mistake too many companies make
Patagonia probably. Maybe Lush or Nike or Starbucks. The term brand purpose gets bandied around a lo...
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Why brands bypass agencies to go directly to production companies
Brands like Qualcomm and Nike are increasingly finding that for certain projects, they can bypass agencies and work directly with production companies.
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How Nike Re-Defined the Power of Brand Image
Is branding really that important? I've chosen one of the most highly brand recognized companies to show just how imperative brand image and brand visibility is for a company. Recognize this?
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How Nike and REI made experiential retail a strategy
The two retailers have drastically different approaches to experiences, but both prompt the industry to invest in loyal customers and push boundaries in stores.
