Congrats — you have a product or service that people appreciate enough to pay for. But your offering, even if…
The two-dimensional bar code technology lets you to connect to customers via smartphones. But make a plan before you ask them to scan.
Seminar marketing for advisors. It’s still vital for today’s financial professional. Follow these tips to see real growth.
As technology advances, brands are finding new ways to engage with their customers. But what channels are driving this engagement? Let’s take a look back in time when the soon-to-be No. 1 social
Customer engagement is a simple affair at the personal level. You walk into a shoe store and a sales associate greets you with a smile and helps you try on shoes. Maybe they even give you an opinion how the shoes look on you should you ask. The internet customer experience can be rather cold...
These nine reasons make email marketing uniquely powerful and should give brands great peace of mind about past and future investments in email marketing. Leverage each of these strengths by creating relevant, targeted, and compelling emails that are part of a long-term strategy that drives loyalty.
Personalized customer engagement is the key to helping your business succeed.
The biggest decision customers have in the buying cycle is "who." Who has earned their business? Who should they select for the purchase of a product or service? Sometimes, that decision is easy, deci
In a helpful article in Fast Company, Seth Priebatsch provides his insights on how brands can use game dynamics to forge new levels of engagement with customers. He cites three robust principles:
Customer engagement is about encouraging customers to take actions that drive beneficial results for them and your organization. Effective customer…
Customer engagement can mean the difference between a “good” customer experience and an “amazing” customer experience. In engaging with your customers, a little can go a lo…
It's time to get serious about making every customer connection a source of inspiration, from your messaging to your relationships.
More than 60 percent of consumers are always on and addressable. Their mobile devices have trained them to expect immediacy. And more than half of customer journeys are multistage. There’s no more linear buyer’s journey; consumers jump in anywhere. In some cases, for example, consumers may start with search, check out various providers’ sites, get …
Even the most compelling words of marketing copy don’t typically have the same effect as getting the chance to try products or otherwise get immersed in what brands offer. That’s why experience-based marketing — also known as experiential marketing — is so successful. Particular trends are especially effective for
Many companies are searching for and inventing new ways and tools for boosting customer engagement. My way is do everything simply. Simplicity is the key to greater performance and greater results. I…
As businesses become global much quicker, it becomes crucial for companies to make site localization a part of their customer engagement strategies.
Today’s digitally empowered customers create a challenge for organizations to sell, market and service<br>them effectively. Expectations ...
All marketers want to be experts on their customers. But do you really know your customers as well as you could?
The cost of acquiring a new customer is usually much higher than encouraging sales to existing customers. As such, most consumer-facing organizations are focused on deploying a variety of strategies to maximize post-purchase customer engagement.