Rhyming schemes and funny memes work because humans respond to recognizable patterns. Help them embrace your brand message by telling stories that feel familiar.
Brand signals are the quiet influencer in search algorithms. Learn more and how to boost your visual brand signals. – Content Marketing Institute
Customer feedback comes in many forms and can eve be hostile. Often, customers reach because they need assistance in better understanding the product or too. Remember these tips when tackling the duty of dealing with customers in flux.
For most consumers, the customer service experience they receive often informs their opinion of a company and its products. That’s why it’s vitally important to ensure you create a customer-first m…
How your content marketing can get beyond your prospects’ lazy brains – Content Marketing Institute
Today’s information-hungry consumer is not happy to be spoon-fed advertising or ‘hard-sell’ articles.
Put down the calculator and ignore the data for a second. Contrary to popular belief, startup marketing is not all about quantitative metrics and growth..
Our greedy little brains are hungry for a good story, so if you want to make the sale, forget the data and make a personal connection.
In SEO’s never-ending evolution, algorithms are continually assessing different elements to determine where brands rank. I remember the time, “back in th
If you’re not tracking these key content marketing metrics, then you’re going to find it nearly impossible to hit your goals and grow your business.
Customer Relationships - To find out about the loyal customers vs. new ones, and three reasons why a loyalty program should be part of your business, check out the following infographic by FiveStars.
In your quest, as a marketer, to establish better knowledge of your target market, you’ve no doubt studied your consumers’ interests, demographics, and online habits. But do you ever think about how t
It comes as no surprise to any that consumers and brands have an intimate relationship—we all interact daily, sometimes obviously,…
Some people like to compartmentalize their digital marketing efforts. SEO is SEO. Social media is social media. But what if we tell you that social has an impact on your SEO results? Learn all about social signals here and how they affect your search engine rankings.
In a hyper-competitive economy, it's easy to get desperate and cross the line--without even realizing it.
Emotionally connecting with your customers is key in a world where customer experience is the only sustainable competitive advantage.
Customer Relationships - Is your customer loyalty program meeting consumer expectations? We recently conducted a study of North American consumers to find out what they felt about loyalty programs. The following insights may ...
John Rampton3 min read<br>In today’s fast-paced world it’s easier than ever to connect with your audience in order to grow your customer base. At the same time, with so many tools and resources, it can also get complicated and overwhelming to make those personal connections<br>For example, social media is a great way to connect with your customers if done correctly—creating valuable content that your customers want to share—but if you’re just updating your status with a “Buy my product” message, it’s…