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Yes, political campaigns can pay to change Google headlines. Here's how to spot an ad
Using Google ads, candidates can pay to write favorable headlines that show up on Google. Here's how to spot an ad.
How to Write PPC Ads That Convert
Refining your ad copy can go a long way toward improving the performance of your PPC ads. These strategies will help you write PPC ads that encourage action.
5 Local PPC Tips for Your Business
Many companies will stay away from local pay-per-click (PPC) because they have the mindset that ...
Struggling with PPC Landing Pages? Fix These 5 Things
The best-planned PPC campaigns will fail if the landing page isn't quite right. Are your PPC landing pages missing these 5 crucial things?
4 B2B Marketing Tips for Running Successful PPC Campaigns
When I joined Marketo three years ago, I had previous experience running paid search campaigns at a B2C company. However, I quickly realized that pay-per-click (PPC) campaigns for typical B2B products were very different from those for B2C since marketers may not be able to see ROI right away. If you're new to running B2B paid campaigns or just need a refresher, these four tried-and-true tips will come in handy.
7 Super-Smart PPC Tips for Higher Education Marketing
With expensive keywords, long sales cycles, and advertising regulations, higher education marketers face many challenges. Check out seven tactics every higher education marketer should be using to succeed with PPC.
Using Google Analytics to Measure Social Media Effectiveness |
The iSpionage blog offers valuable search engine marketing insights for PPC advertisers and covers topics ranging from competitive PPC intelligence to copywriting and conversion rate optimization.
How to Make the Customer the Hero of Your Story
Learn 9 ways to improve the lead quality and prove ROI from your B2B PPC campaigns.
SEO vs. PPC Marketing: When Is the Right Time for Each?
When it comes time to launch your brand and get it noticed online, you’re almost certainly going to ask yourself one question: “Should I use SEO or PPC?” The answer is: it depends. But wait, th…
We Optimized Meta Descriptions Using PPC Data & Increased Organic CTRs by 65%
Wondering how to use PPC data to improve your organic traffic? Learn how we drove +$75,000 using ad copy to update organic meta descriptions.
3 signs your landing page copy is leaving your visitors high and dry
Are your PPC landing pages failing to convert, despite getting great traffic? Columnist Khalid Saleh explains why your landing page copy might be to blame — and how you can fix it.
The Internet's PPC History & It's Unknown Future
The Internet’s PPC history has more twist and turns than you might think. From generous developers to greedy corporations, PPC has a long way to go.
SEO, PPC, Content Marketing, or SMM: Which Services Sell Best?
Are you selling the digital marketing services people actually want to buy? Alex Tachalova shares her insights from researching the searchability and salability of the top four digital marketing niches: SEO, PPC, SMM, and content marketing.
The Definitive List of Things Millennials Hate to See in Ads
Have you ever tried to talk to a millennial like, you know, a millennial? FOMO, yasss, on fleek? Well, don't. Millennials—and the rest of us—are embarrassed for you.
Alexa, can't you stop all those ads on Amazon?
The e-tailer makes up for low profit margins and high shipping expenses with its lucrative and growing search advertising business.
Are Brands Optimizing Their Marketing to Death?
News that P&G is scaling back on targeted Facebook ads suggests optimized marketing can be too efficient for its own good.
Online ads know who you are, but can they change you too?
New research shows that behaviorally targeted ads can do more than figure out what kind of person you are – they can also shape how you see yourself.
6 Foundational Ecommerce Marketing Tactics to Stop Your Bucket from Leaking
As an online store owner, you’re always on the lookout for new ways to drive traffic, but how many times have you invested time, energy and money into a new method of driving traffic only to receive low conversions or maybe even none at all? Facebook Ads, Google Adwords, SEO, blogging, social media and guest posting are all great methods to drive traffic, unfortunately, most of the time they don’t work as expected. There are lots of possible reasons for this, however, many…
Six Things That Turn PPC Ads Into Advertising That Pays
This article talks about six important elements of a Paid-Per-Click campaign that leads to success. It discusses the importance of choosing the right keywords, word selection via A B testing, PPC ad placement, position, evaluating the strength of your offer, the importance of trust building landing pages, and maintaining an ongoing touch marketing campaign.
Analyze Your Google Ads Account with a PPC Audit, Wasting Money?
Start saving money while increasing conversions and return on investment. Run a free PPC Audit to report on your Google Ads account to check against best practices and common problems that waste your money.
How to Optimize PPC Campaigns
A common mistake in setting up PPC ads is the organization of the campaigns and ad groups that don’t focus on an actual advertising intent.
