A new algorithm tracks people’s perception in real time via Twitter.
Discover How to make your customers feel Important should be number one on top of your list. We want to give a wow factor to our customers and basically the ...
You've just had a great launch. You made your monthly sales targets. Your stock sold out in one day. There are a hundred and one reasons to celebrate, and one thing to remember.Success is not just a data point that you hit on the sales chart, or a dollar figure that makes your accountant happy.Success is how your customers feel.How are you measuring that?Image by Ed Yourdon.
I got an email recently with this subject line<br>Joe, congratulations! You have one of the top 5% most viewed LinkedIn profiles for 2012!<br>Wow! I felt like I was part of an elite group.<br>I opened the email and saw these details:<br>If I’m in the top 5% of LinkedIn profiles, that means out of 200 million users I’m in the top 10 million people.<br>One in ten million sounds so weak compared to “top 5%.”<br>The writer of this email crafted…
By using Small Data such as surveys and online research communities to understand how customers think and feel about their brand, companies can predict business outcomes.
When your customers feel valued, they stay loyal to your business.
Brands grow and endure because of how consumers feel about them. Daryl Forkell has three steps for forming an emotional identity with an audience.
Smart branding can give you an edge, as well as with an image, personality, and voice that both your customers and competitors will recognize. Here's how the pros do it.
Sending out a press release or posting an article and then letting it drift just doesn’t work anymore. Tracking and tweaking in real time are crucial to your campaign’s success.
Writing down and sharing your thoughts with the online community can do wonders for your new business' PR and marketing efforts. Here are a few benefits.
To be successful today, you need the attitude that social media is not something you do. It's a lifestyle.
Chatbots, already capable of customer service work, can be integrated with ecommerce platforms to monetize your social media accounts and instant messaging profiles.
Social-media marketing for a business is one thing. Now imagine achieving social success when the brand you're trying to promote is you.
Great brands are great because they do certain things to get that way -- and stay that way. Here's how you can grow a great brand that is built to last.
Customer feedback comes in many forms and can eve be hostile. Often, customers reach because they need assistance in better understanding the product or too. Remember these tips when tackling the duty of dealing with customers in flux.
See who customers trust most when it comes to branded content and how to make your content campaigns get more exposure with these simple steps.
Understanding how and when people want companies to show up.
Provide social customer service to improve your customer support flow. Learn more about social media customer service in this blog post.
Put down the calculator and ignore the data for a second. Contrary to popular belief, startup marketing is not all about quantitative metrics and growth..