It will be “lights, camera, action” when Lamps Plus debuts its first Amazon Live video next week as part of the retailer’s efforts to increase sales during the 48-hour Prime Day event.
Lamps Plus, which bills itself as “the nation’s largest lighting retailer,” will go live with the video on Tuesday, July 16. The 10-minute broadcast will be hosted by Jennifer Farrell, an interior designer and on-camera personality, to discuss the chain’s top selling table and floor lamps and sconces. Consumers will be able to ask and have questions answered during the event.
The retailer, which operates 37 stores in…