I constantly see or hear from customers who end up with bad deals because they are ill-informed by a vendor and make a purchase based on the wrong things. They may be fooled into believing the solution provider has all these advanced features, but find out later there are additional hidden costs. Not only does this throw off the customer’s initial idea of their perceived or desired “ROI,” but these features may not help attain their long-term vision.
Tomer Mann
Everyone talks about ROI based on usage and revenue potential, but who can really determine those metrics with consistency? We…
Before, during and after people physically engage with screens, there are visual interactions that can hold the key to personalizing the experience while maximizing the effectiveness and ROI of the deployment.
GUEST POST, Richard Fortin, ITESmedia<br>Have you ever seen digital signage monitors that aren’t working, or are completely ineffective<br>With more than 11 years of experience in the installation of digital signage solutions, we have seen many situations that have often led to screens being turned off. We have therefore decided to show you, in this article, some of the mistakes to avoid if you plan…
A display expert offers his thoughts on the downside of cloud-based digital signage. Let us know if you agree or disagree.
Most integration firms don’t incorporate digital signage and UCC into their own businesses. So why do they recommend them to customers?
In tomorrow’s work life, machines will take on an increasing role in the management’s decision making. Machines become open, communicative and effective deliverers of information and they will have an important role for the whole organization. Tuomas Martinkallio, Service and Read more
Companies around the world are working to modify their businesses to succeed in the digital world. But doing so is tricky, starting with whom to appoint to spearhead the effort.
We live in a world where new digital products are solving problems daily — from managing our finances to remembering the groceries. Often, they're solving problems we didn't kno...
Guest Post: Jeff Doud, MaxMedia<br>Jeff Doud<br>The bar is set so low. Everywhere you go, we are assaulted by clutter or what I would call “environmental hubbub.”<br>Public spaces, retailers, malls, and lobbies often assume that their messaging or offers are the single most important component of their content strategy. I argue that this is the last thing that consumers, visitors, or guests want. They are there to complete a mission or enjoy the welcoming environment. They don’t want to be sold…
Technology functions need to become quicker and more nimble, but splitting the organization in two misses opportunities and creates new problems.
Business models are changing, and companies must adapt digital strategies to become more agile, according to MIT research.
So, you’ve been told you’re now in charge of your company’s first digital signage project, and having pounded “digital signage” into your browser’s search bar, you’re scouring the web looking for direction and advice<br>Digital signage doesn’t look all that complicated. Screens on walls. Content. Updated over the Internet<br>Easy-peasy.<br>But something’s telling you that’s not quite true … and that something is right.<br>To get…
The tradition of top-down executive leadership won’t cut it in the digital economy. Leaders must learn to cede power to employees at every level who are equipped to make decisions in the moment.
Guest Post: Curtis Tilly, Microspace<br>Connectivity is the unsung hero of digital signage, making possible the whole idea of delivering the right message at the right time, in the right location, to the right audience. On-screen content, media delivery, file forwarding and system monitoring all depend on taking a reliable, scalable and cost-effective approach to connectivity<br>Curtis Tilly<br>Connectivity also used to be one of the…
Use these 5 tips to find the ROI for your digital transformation project @Enterprisenxt
No matter the size, shape or industry of an organization, coping with digital transformation is a challenge that confronts business executives in some way at some level every day. Whether the task is managing mobility policies or evaluating cloud service agreements, the urgency of now leaves little time to plan for later. But any small …
Providing everyone with a minimum income is one way to deal with the societal impact of automation eliminating entire classes of employment.
Whether it’s through billboards, an app or blogs, your campaigns provide data that can take the guesswork out of your marketing budget. Learn from successful marketers.
CIOs, business executives, and board directors need a shared language to discuss IT performance in a fast-changing environment. Here’s a framework for those conversations.
While the notion of “digital transformation” is not new, it is still misunderstood. Part of the problem is that there’s no universal definition. When you hear the phrase...