North American Communications
Duncansville, PA:
Why Direct Mail Marketing Works for Businesses
It might seem like direct mail should be dying out, considering the crazy digital age we live in, but this form of marketing is still thriving and it continues to work for businesses—if utilized as part of an integrated approach. Direct mail marketing remains effective and can be an exciting way to keep in contact with current customers and reach potential ones. Determining the best way to reach your target demographic and understanding the best course of action when it comes to direct mail marketing still yields successful results, as long as you approach with enthusiasm! When deciding whether or…
How to Make Multichannel Marketing Work
As consumers spend more time across a broader number of devices and channels, the case for multichannel marketing has never been clearer. But few companies are capable of integrating the required data sources, technologies and departments to make omnichannel marketing work.
Direct Mail Copywriting Tips
A business can measure the public's response to a direct mail marketing campaign almost immediately. If you send out 2,000 direct mail pieces about your product
4 Direct Mail Marketing Tips Customer Acquisition
Get expert insight on effective customer acquisition with these 4 direct mail marketing tips. Strata Company is a leader in modern direct mail marketing.
How To Reach The C-Suite Audience With Direct Mail
Direct mail is making a comeback. That’s because direct mail helps brands break through digital clutter and engage C-suite executives.
How to combine direct mail and email to deliver a killer marketing campaign
A multi-platform strategy creates an engaging one-two punch campaign that’ll have current customers coming back for more and win over new ones
How a Direct Mail Campaign Can Help Small Businesses
We live in a digital age, and when you have a business or event to promote, the most obvious way to get your message out to the public and your target audience is via the internet and using digital marketing strategies. When your business has a website that is optimized to rank highly in the […]
Why direct-to-consumer brand Parachute prefers direct mail to display ads
As direct-to-consumer brands reach the limits of online advertising, startups and larger players alike are turning to new twists on old-school strategies.
What digital marketing can learn from direct mail
We digital marketers are pretty cocky these days. We have all sorts of cool tools and even more jargon to baffle ‘them’ with. And we are justifiably proud of our ability to target and test in real…
How Are Your Direct Mail Response Rates?
There are so many marketing channel options now it can be hard to decide where you should invest to get the most bang for your buck. According to the DMA's
8 Marketing Tips for Using Targeted Direct Mail for Customers
Direct-mail ads can be costly, but a profitable strategy can instantly cover those expenses and skyrocket company revenues. That is why so many businesses use the direct-mail marketing concept. The secret to success is in your strategy, as careful planning contributes significantly to a high investment return. Let us look at eight tips to optimize […]
Got Leads? How To Generate Leads From High Impact Direct Mail
Direct Mail Marketing We collaborated with conceptual wizards – Print Resources – to create a unique and relevant direct mail piece for high value prospects combined with methodical follow-up and teleprospecting. To learn more about the plan, design, execution and measurement of this campaign visit the link above. Did you know…After winning his second race …
How Testing and Personas Helped Super Shoes Find the Right Direct Mail Fit
The footwear retailer sent targeted versions of two direct mail pieces to see which one would outperform.
How Can Pinterest Marketing Work for Small Business?
Find out if Pinterest marketing is a good fit for your small business, and learn the perks it offers over other social media like Facebook and Twitter.
How to make co-marketing work for your nonprofit
Photo by hjalmeida for Big Stock Three simple steps to establish a successful partnership & boost your organization's profile Target audience: Nonprofits, NGOs, cause organizations, social enterprises, businesses, brands, marketing professionals. ...
Does Your Omnichannel Marketing Work? 3 Ways to Measure its Success
Tides are shifting in retail marketing. The final sale is no longer the end goal — certainly, it’s important, but
Learn the Secrets of How These Big Brands Made Real-Time Marketing Work for Them
Real-time marketing can boost your brand as long as your efforts are genuine, on-message and a natural extension of your existing communication strategies.
Making Marketing Work For You: How To Create A Bespoke Model For Your Business
Every business needs marketing. Marketing is a means of getting your name out there and informing cu
What Is PPC & How Paid Search Marketing Works
This post will introduce you to the basics of paid search marketing and what you need to know about how pay-per-click (PPC) advertising works.
Why Text Message Marketing Works on Millennials
Reach them via their preferred method of communication.
How B2B Companies Can Know if Their Marketing Works
With a dashboard of marketing metrics and analytics, B2B marketers can measure marketing's link to revenues and profits.
