Redwood Community Action Agency
Eureka, CA:
What's a Story? 4 Characteristics of a Story
ideas for using the seven Idea Magnets strategies to attract a brand's extraordinary stories, there was a big question that seemed like I needed to answer: What's a story?
Three Questions Your B2B's 'Story' Must Answer
Marketing Strategy - Three Questions Your B2Bs Story Must Answer
How to Make Your Story More Compelling
You may be tempted to pitch your latest widget as a great subject for a media interview. It's a new product that will do wonders, you think. That's the wrong approach. When it comes to effective...
Want to Learn How to Tell a Story? Watch This Perfectly Told Ad Campaign
Storytelling is about knowing when and how to surprise.
How to Write Your Story for Interactive Content
Matthew Wellschlager, VP Marketing, Ceros tells how marketers can get more creative when it comes to writing narratives
Why Your Brand Needs Visual Stories
Does your brand need Visual Stories? Upgrade your content marketing strategy with the addition of Visual Stories into the mix. Learn more on the Issuu Blog.
How to build a story structure that enables effective selling
In the second of a three-part series, Seismic’s VP of Global Sales Engineering Brian Cotter outlines the three key elements of an effective story structure.
Top Tips from a Humor Columnist on How to Tell Better Brand Stories
Erik Deckers, author and humor columnist, joins the Business of Story Podcast to discuss how to improve your writing skills by adding humor, understanding three-act structure, and staying simple.
How to Tell Stories That Sell: Using Customer Stories in Online Marketing
Writing customer stories is a staple of online marketing. This kind of content allows you to use customer testimonials to gain new leads and more sales.
What Are the Characteristics of High ROI Marketing Orgs?
B2B marketers often get wrapped up in the world of click and lead volume optimization. But the big opportunities really come from creating a high ROI marketing team. As marketing moves into a revenue center and away from a cost center, it's important to focus on what value marketers can bring to the table. Learn what characteristics are common in high ROI marketing organizations.
4 Characteristics of an Ideal B2B Influencer
B2B influencer marketing relies heavily on the high level of trust that brands put in industry experts, so it's imperative for brands to partner with the right influencer to help them effectively position their product and engage their target audience. To ensure your brand partners with the best of the best, here are five characters of an ideal influencer.
4 Characteristics of Leaders that Help Build Strong Brands
Leaders who wish to preside over successful brands must also possess certain characteristics in order to best utilize their role when dealing with the brand.
10 Characteristics of Brand Coolness—and How to Engineer Them
Off-White, Apple, Instagram, Beyoncé, and Jay-Z have thrived partly because consumers consider them cool. New research in the Journal of Marketing provides managers with a tool for measuring brand coolness that they can use for their own and competitors’ brands.
7 Characteristics of Successful Brands That You Can Learn From
There are many characteristics of successful brands, characteristics you can easily emulate to make your own brand successful.
How Great Storytelling Can Transform Your Business
You know that feeling when you hear a really good story? It is almost like the world stops, and you become completely immersed and engaged…
