If you haven’t heard of ASO or App Store Optimization, it’s time to level up. Why? If you have an app and want to optimize it, you need to focus on mobile – and ASO takes over where SEO leaves off.
TLS stands for Transport Layer Security — it is a cryptographic protocol with the purpose of creating reliable, secure communications over or through a computer network.
Learn the basics of ITAM vs. ITSM and some guidelines on how to get the ITSM vs. ITAM dynamic to work more like a relationship to benefit your business.
As customers, we’ve reached a stage where we now expect to be able to interact with our favorite brands wherever, whenever and however it best suits us<br>Whether it’s to find information about that new gadget you’ve been eyeing, buy concert tickets for that band you’ve dreaming to see or speak with a customer support representative when your new phone starts going haywire, we want the flexibility to do these things our way.<br>These blossoming expectations have sprouted the need for brands to…
Cultural contexts can make or break your customer experience.
Five trends, some quite familiar, that will remain mainstays of the workplace in the future.
The difference in results isn’t the real difference. The real difference is found somewhere else, the last place you’ll look. Maybe the one place you don’t want to look. You won’t find the difference “out there,” no matter how long you search and no matter how well. Time spent searching “out there” is time spent …
If you’ve been in business long enough, you’ve probably heard the terms lead magnet and content upgrade more than a few times. But you may…
Customer experience (CX) is not a new concept, yet it’s quite a buzzword at the moment<br>There is a misunderstanding that lurks behind the meaning of CX, and how it differs from customer service. You’d be surprised at how many people are unclear on the difference. Particularly colleagues who’ve never been in a customer facing role, believing they have nothing to do with the customer as they have no direct contact.<br>Whilst both aim to drive customer loyalty, there is a very big…
A good difference makes buyers want to work with you. Creating the right difference is an important part of your sales strategy.
Virtual agents can do more than chatbots, but are they a good fit for your organization?
Differences between generations can be both challenging and amusing in families, but within companies they can affect the bottom line.
In an industry known for its flagrant use of buzzwords, is there any term more ubiquitous and perhaps meaningless than ‘product’ in the…
It does not really take much of an extra effort to provide “good” service. Think about it! Most of the services providers that are in business today probably already do. However, the ability to pro…
“Platform in King’s Cross train station under an arched glass roof” by Michał Parzuchowski Practically every SaaS vendor talks about their “platform”. Truth be told, most SaaS vendors are not platforms but merely providers of feature-rich applications. Why does this matter? Simply put, without an extensible, open platform, it will become increasingly difficult for application-only …
The responses to change are woefully underrated by business as keys to sustainability and success. The digital transformation is now spre...
Looking for new business inspiration? Start by thinking globally.
Car and Driver was able to get a new RC-F with and without Lexus’ Torque Vectoring Differential, to show what kind of a difference the feature can make.
Learn<br>what all the acronyms mean, and how these tools can boost revenue and improve<br>customer relationships.