The weight-loss industry has been built around the idea that we don’t do the things we should and they help us do these them. I find it a fascinating industry and one that we can all learn from – particularly Weight Watchers. This is a multi-billion dollar business with an interesting business model. I’ve been a member myself. My wife and I have been on and off, me mostly off.
There are four key components to Weight Watchers’ model.
First, they have a methodology. They tell you what you should eat – more of these kinds of foods, less of…