What’s the Secret to Marketing Success? Keep It Integrated

By Jessica Arey
There are lots of different marketing tactics you can use to promote your financial services firm—from social media, to direct mail, to your website, to seminars, and even radio. But what’s the best approach? The answer is all of them, and none of them. There is no single tactic that will allow you to reach your ideal clients where they are and encourage them to work with you. No, the real secret to marketing success is using a combination of tactics (i.e., an integrated approach) to target your desired audience. How does it work? Let’s take a…