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What Matters When It Comes To Advertising: Connections Outpace Budget
Spending more on an advertisement doesn't mean it will resonate with your audience more than a cheaper ad. Instead, it's storytelling that matters, helping to create personal connections.
24 Examples of Storytelling in Marketing
In the last of our Made To Stick series, this post lists 11 examples of storytelling in marketing, using the Challenge, Connection and Creative plots.
4 Tips to Successful Business Storytelling
By incorporating storytelling into your marketing strategy effectively, you can enhance revenue as well as brand loyalty.
Why Our Brains Crave Storytelling In Marketing
Our greedy little brains are hungry for a good story, so if you want to make the sale, forget the data and make a personal connection.
What is Corporate Storytelling and How Do I Use it?
Ever wondered why one brand becomes famous over another? What pulls us towards a specific product? The answer lies in corporate storytelling.
Why Visual Storytelling is Taking Over The World
One of the primary rules of online marketing is to deliver content in the format that’s most likely to resonate with your prospects; otherwise, you’re throwing your advertising budget away. If you
How Doc Storytelling and Brand Partnerships Have Shifted
Bringing out the most authentic and truthful values
Powerful Storytelling Tips to Boost your Content Marketing
Telling stories is a powerful way to communicate. In today's information-dense world, stories are the difference between being remembered or forgotten.
How Video Content Complements Multi-Channel Storytelling
How content marketers use both long and short form video content to create a powerful brand presence with multi-channel storytelling.
7 Examples of Great Storytelling For Boring Brands
it can be challenging to find a great storytelling angle for an uninspiring brand. Sometimes, you have to tackle it from a new angle to make it work.
5 Brand Storytelling Examples To Energize Your Content
This article looks at 5 inspirational brand storytelling examples, and the ingredients for what makes them all so special.
Why Storytelling Will Be the Biggest Business Skill of the Next 5 Years
No one cares about your marketing goals. But everyone likes a good story.
How Multi-Channel Storytelling Can Grow Your Marketing ROI
Multi-channel storytelling could be the factor that delivers a large marketing ROI and leave you with the next trending and talked about campaign.
What Dr. Dre Can Teach Marketers About Storytelling
Dr. Dre's "Straight Outta Compton" has some lessons for marketers about effective storytelling.
How to Make Your Bland Content Strategy Delicious
Storytelling strategy informed by data enables your content to be more relevant to your customers’ needs and interests – Content Marketing Institute
Weird, Useful, Significant: Marketing as Worldbuilding
Marketing isn't storytelling. It's worldbuilding. Every customer, every client writes their own stories, selecting their own points at which to contact you. If…
Will VR Technology Change Marketing Forever?
Marketers are looking at advancements in VR tech so they can further use this storytelling medium.
Which Brand Storytelling Personality are You?
Your brand storytelling should be built around the type of relationship you have with your consumer. Laura Petrolino explains how to determine yours
Are You Story-Selling? Creating a Compelling Company Narrative
These days, it takes a lot more than just telling your audience how much your products will benefit their lives to actually get them to buy from you. Today’s customer is more savvy than ever, and he simply doesn’t care how fabulous your product is. He’s simultaneously pitting you against your competitors on many factors, from price to social media presence to how your brand makes him feel. Getting him to care about your brand is going to take a little more work…
How to Get Your Business on Snapchat in Four Steps
Do you want to use Snapchat for business? Are you wondering how to get your business started on Snapchat? Creating a Snapchat marketing plan helps ensure you'll gain a significant return on the amount of time you invest in the platform. In this article, you'll discover a four-step plan to get your business started on Snapchat. #1: Decide What Type of Content to Post First, you'll need to decide what type of content you want to post on Snapchat. Snapchat content can be…
