Direct marketing is a sales technique of approaching potential customers directly. Often controversial, direct marketing can even...
Over the last 25 years, I have seen a lot of direct mail mistakes.
One of the main reasons direct mail campaigns fail is because there were no clear goals. Before you start to work on your direct mail campaign, sit down and set your goals.
Direct-mail advertising is the process of sending offers or promotions by mail to current customers or other consumers. Direct-mail advertising pieces often include a sales letter, brochure, order ...
Direct marketing not only has a place in modern marketing campaigns but also pairs well with other channels. See how direct marketing can help create a multichannel experience for buyers.
After your first hurdle of grabbing attention so that your direct mail piece doesn't end up in the trash, the next hurdle is drawing them in.
Business mailing lists still rank among the most customizable and therefore most effective methods for messaging an audience of potential customers. Direct mail may not necessarily be the cheapest, b…
Carefully crafted copy can be the key to many things, from product descriptions that are subject to seriously healthy conversion rates, through to websit...
The first thing you need to determine? The close rate needed to break even.
Direct mail can be a complicated and intimidating marketing channel if you are not familiar with it. Don’t let that stop you from using it.
Despite the fact that we’re living in a digital age, direct-mail postcard marketing continues to be a highly-effective marketing tool. This is evidenced by the number of postcards that make their w…
Before you send out your next marketing campaign be sure NOT to make these mistakes.
There's more than one way to track your direct mail results, so don’t feel like you have to go buy sophisticated software to accomplish this task.
In a world where we rely more and more on the Internet, a direct mail marketing campaign can help to differentiate your business from its competitors. Direct mail can often be a welcome change from t…
How to create awesome direct mail campaigns, courtesy of Neopost and the DMA.
It's important to embrace technology, but that doesn't mean you can't utilize it with traditional marketing methods.
In this highly competitive and technologically advanced world, the success of your business may be greatly attributed to your marketing approach. In light of this, it is vitally important that you ar…
I talked with a friend who asked for marketing advice. When she said that Facebook was not working well enough for her, my next words were: “direct mail.”
You can learn quite a bit by studying the best examples of direct mail. But can you learn something from studying the worst direct mail?
Direct mail, often seen as antiquated by the now extensive online access to information, still has broad value to shoppers because of the large number of purchasing decisions made at home, according to a new study<br>The study from Murphy Research was commissioned by PebblePost, a firm that applies programmatic buying to direct mail marketing<br>The survey of 3,250 U.S. consumers found 88 percent of “key…