Don't pour time and effort into creating a great publication just to have it fall short online.
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Social signaling – we all do it to some extent. Some of us post on Facebook about their last vacation. Others sport the latest shoe style or sneaker brand. Others wear their social signal on their …
Looking for something interesting to read on Medium? Check out our list of the most popular Medium publications.
Cracking top-tier publications calls for setting realistic client expectations and constructing stories that will resonate with journalists.
In a digital world, the print ad is often dismissed as an old-fashioned medium.
With Facebook and Google dominating ad revenue over the past few years, traditional media publishers have been hamstrung from declining participation from advertisers. Some publishing houses that would have funded trade publications in the past may have discontinued or switched to other mediums in order to turn a profit. This leaves people who want to stay on top of news for industries like architecture, engineering and…
As the age of mass-market gives way to special interest everything, big-name publishers are learning some potentially game-changing lessons from the niche side. At the heart of the lesson is this s…
This article is for all those who are looking to get published on top blogs and publications by creating quality content and not through paid media.
We know that people engage with companies through digital channels. What role can print marketing play in engaging customers?
Print businesses need to stop seeing digitisation of channels as the competition and start using them to increase their customer reach and contribute to bottom lines of business.
Today's brands are turning print catalogs into lifestyle publications and engaging audiences with content far beyond simple product snapshots.
These resources make finding creative talent easier and less time-consuming.
Getting published isn't easy. You've got to know how develop a story and good relationships and understand the press.
This may seem a bit meta, but did you know there are loads of digital and print publications that are specifically geared towards readers who are journalists or freelance writers? They are usually wonderful reads and often these magazines and digital outlets are also looking for contributors. I’ve c
Digital publishing best practices sometimes force you to pick between journalism and marketing. Here's how to balance both at your company.
It's not a new debate, but the battle between print and digital prevails. Title Media says there doesn't need to be beef - there's room and a good case for both
Here, D. Eadward Tree, a pseudonymous magazine-industry insider who provides insights on publishing, postal issues and print media on his blog, Dead Tree Edition, examines profit-boosting ideas for…
When was the last time you used a printed flier to make a buying decision? We’ve traded phone books for……
Yes! Print advertising is still very much alive and well, especially in B2B markets. Why is print or traditional advertising still relevant in today?
These findings might surprise you. Discover what a neuromarketing study concluded when tasked to determine how print vs digital influences buying decisions.