One million followers on Instagram used to be a level only celebrities could aspire to, but entrepreneurs, musicians and regular people are now aiming for a capital M next to their follower count.
Bloggers and marketers are always aiming to weave magic by placing their brand in front of as many people as possible without having to show …
Want to grow a social media following that will actually benefit you or your business? These nine essential tactics will help you build real followers.
Beware of "vanity metrics." weed out the duds and and land the right ones for your brand.
Integrating Snapchat into your marketing strategy can yield amazing results. These tips will help you get your first 1000 Snapchat followers.
Being recognized as an international brand is usually a decided competitive advantage. But some markets and certain consumers prefer local firms.
Generation Y seeks experiences, everything digital
Who they are, how they buy and what content they consume
This expert advice will help small business owners boost sales with local search, SEM, social, mobile and other essential digital marketing tactics.
Do you want to reach LinkedIn users who work at small- or medium-sized businesses? Do you use LinkedIn ads? In this article, you'll discover how to reach more small- and medium-sized businesses via unique LinkedIn ad targeting. Why Company Size Targeting Doesn't Always Work One of the most useful targeting filters within LinkedIn advertising is the Company Size filter. You can use it to target the companies that are most likely to purchase your product or service, based on the size of the…
There’s no such thing as a one-size-fits-all approach to marketing. This is especially true when it comes to marketing to different age groups. When dea
Content - All content should be produced through the lens of strategic objectives. Otherwise, you may be wasting time producing content you like but your customers and prospects never see.
While the number of followers you have on any given platform isn’t the end-all, be-all of your existence on that platform, learning how to grow an audience is one of the most important aspects…
In times like these, as leaders who have a customer perspective, we have to work hard to be edifying and encouraging.
Social media has evolved as one of the most powerful tools for businesses to create brand awareness, generate leads, boost…
Looking for ways to give your social media marketing strategy a boost? Check out these tips.
You’ve launched a blog or finally gotten on Twitter, and now, you’re wondering: How do I get more followers?<br>The truth is, you already know the answer but won’t admit it to yo…
Social media’s importance in marketing efforts cannot be understated, but many business owners choose to focus on the numbers. While…
Contrary to many marketer's beliefs, a brand is much more than just a logo and branding is much more than simply pushing that logo in front of someone as many times as possible.
For businesses, growing your following on social channels is important for a variety of reasons. Learn how you can utilize these tips to grow your following.