BMI’s ‘On the Record’ is back again this month with another thought-provoking answer to one of our most frequently asked questions. The BMI Creative Team weighed in. Mitch Martin, Creative, Atlanta: The first thing to avoid is overselling. The more secure and confident you come across when presenting your work,…
Have you ever noticed different businesses that popup and then before you know it, they are gone? One of the reasons this happens is a lack of proper marketing skills.
There are many ways marketers can use social media. Here are some of the biggest social media marketing mistakes to avoid – and what to do instead.
Setting up marketing automation for your business may seem like a daunting task but it is absolutely necessary and worth it. Once you have your marketing automation software set up it can be like an…
It seems like a no-brainer: More leads means more conversions. Yet getting those leads (especially quality ones) isn’t always the easiest thing to do. Following up, nurturing, guiding, persuading,…
Hanover Research unpacks how to leverage key research tools including surveys, customer data analysis and qualitative research to understand customer experience.
From taglines and product messaging to marketing and sales campaigns, business content represents who you are in the marketplace. So if you’re going to translate that content to reach other regions and customers, it’s important to do so correctly.
There are many ways B2B brand positioning can go wrong. Avoiding these common pitfalls will help ensure you get it right. Learn more.
Content marketing has held the spotlight for years now and for good reason. According to Demand Metric, content marketing costs 62% less than traditional marketing and generates about 3 times as many…
Getting social media strategies right can be a great way for a business to engage with its target market, says Dasha Amrom
You must create an environment where SEO is a company-wide adoption where everyone understands its goals and how their individual roles directly influence organic search performance.
Instead of throwing everything at the wall to see what sticks, take the time to engage your customer and find out what's truly important and relevant to their current situation.
You already have enough work to do just operating your veterinary practice. There just is not enough time in the day to think about marketing when you spend most of your time treating pets and work…
You might even ask each region to build one global campaign or piece of global content each year, adding to everyone’s knowledge and awareness of global...
A growing fervor for UGC generated on social platforms begs an important question. What do brands need to know about UGC rights issues, and how can marketers make sure they operate within the law<br>It's an issue U.S. retailer Duane Reade is only too aware of, having been caught up in a lawsuit not long ago for posting a photo (without permission) on Twitter of actress Katherine Heigl holding two<br>of its bags. So what should brand marketers do to avoid similar costly…
Having a good plan can save you a lot of time and other resources, especially when you're starting a new project. Here are some potential problems to watch out for when figuring out how best to market your product or service.
Because it gives you a way to determine whether your marketing audience prefers version A of something or version B, A/B testing is powerful. And increasingly it’s easy to do. Sometimes it seems so easy that we don’t even realize that we’ve completely wasted our time, missed out on golden opportunities, or—worst of all—confidently come to the wrong conclusions. The truth is that A/B testing is only powerful if you do it right and avoid the many pitfalls that can undermine your testing…