Cohn & Wolfe
Murray Hill - New York:
What are dark posts?
Brands don’t need all of their followers to see everything they create for social media. That’s why they use “dark posts,” targeted bits of content.
Why ad blocking hangs like a dark cloud over online advertising
Just about any time advertisers and publishers get together these days, the question of what to do about ad blocking is usually high on the agenda, Ira Basen writes.
Are Traditional Sales from the Dark Ages? 10 Ways to Attract Millennials
Millennials are the most coveted demographic for marketers. Inbound marketing was practically designed specifically for them.
The Dark Side of Online Marketing You Should Be Aware of!
digital marketing With the changing times one cannot ignore that has so many different aspects and i...
How Can You Measure Dark Social?
Internet users are getting more sophisticated with their digital behavior, especially in terms of expressing themselves online. Take peer-to-peer (P2P) social platforms, for instance — networks
How to Access the Dark Web
Are there legitimate reasons to seek out the dark web? Sure. We explain what's on the dark web, how to access it and why you'll want to proceed with a healthy dose of caution.
Selling Through a Third Party? How to Maintain Your Brand's Integrity, Post-Sale
The relationship between a brand and its third-party sellers is a vital one: Distributors, retailers, dealerships, and e-commerce platforms are the faces that greet consumers. They bridge the gap between creator and customer, and in that privileged role, they become the conduits for a brand’s values, features, and aesthetics. Because of the crucial position they …
Council Post: Outside Looking In: Why You Should Do A Marketing Audit
It's easy to throw on our rose-colored glasses and give an answer liberally sprinkled with personal bias.
Council Post: 15 Social Media Tips To Reach Both Stakeholders And The Public
Going live is a great way to add both transparency and authenticity to audience interactions.
How Marketers Can Make Dark Social Work for Them
While technology is evolving to track click-backs from dark social, there are things you can do to make dark social work to your advantage.
How to Create a Visual Brand and Fight the Dark Forces
What can we learn about building a visual brand from Star Wars? Grab these top visual branding tips from Copyblogger's Lead Designer Rafal Tomal ...
Council Post: Help Your Content Stand Out With These 14 Marketing Techniques
Creating content that highlights the real people and communities impacted by your organization is an effective way to engage with audiences.
How Social Media Algorithms Work [Thoughts After Dark]
With new features on Instagram that allow you to hide your “like count” to “depressurize people’s experience,” I’ve begun to wonder why people are often complaining about social media algorithms and how they promote certain posts over others. I’ve seen my own friends say they are tired of being “shadowbanned” and no longer receiving the engagement they normally do.
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What is Dark Social and How Is It Affecting Your Brand?
Find out what dark social is, how it's affecting your brand, and how you can measure it. Plus, see a list of tools to help you measure dark social traffic.
Why Zari's Dark Stallion is not on social media
Some people are 'low-key and drama-free' to avoid cyberbullying
What is dark social & should it affect content strategy?
Recent articles say that private social channels like email and IM may represent the vast majority of your social traffic, trumping the influence of Facebook and Twitter combined.
6 Essential Tools to Keep Your Content Marketing Strategy Organized
For entrepreneurs, content marketing is a vital component of a venture. Without it, the creator will be flailing around in the dark, not reaching the necessary market. Using effective content marketing strategies allows the entrepreneur to reach the right audience. In addition, the right strategy will spread the
Don't Launch In the Dark: How to Plan Your Community
Communities are extraordinary assets for brands. They build loyalty, increase brand equity and reputation, and activate new members. In loyalty alone, devoted community members are worth up to 10 times as much as new ones. Sounds exciting! Let’s launch that community. But wait… Communities are not always successful. Even enterprise brands with large budgets, like …
Dark Social: What It Is and Why You Should Care
Dark social. If you’re not familiar with it, it might sound ominous and uninviting. It might remind you of more malicious internet terminology such as the dark web and black hat hacker. And even if you’re a marketer who is …
Dark Reading: How to Reduce Spam & Phishing with DMARC
Easy Solutions expert commentary on the topic of how to reduce spam and phishing with DMARC was recently featured in Dark Reading.
Council Post: How To Create A Successful Digital Marketing Presence
By executing a multichannel marketing campaign, and by implementing SEO techniques, you can create a digital marketing presence for your product, service or brand that maximizes your ROI.
