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Puzzling over what makes really good newsletter content, especially in email? It’s really not that hard. People like email content that is Personal, Useful or Timely . . . or PUT. Make your newsletter more Personal by Sending from a real person with a functioning reply-to address. Segmenting your mailing list so you can send …
Don’t launch your email newsletter blindly–get a head start and learn from my successes, failures, and many experiments over the years.
Get inspired by these fantastic email newsletter examples from real companies.
Content marketing is more important than ever, and some would argue that it's the most efficient way to boost your SEO these days. Content is also an excellent engagement vehicle. Furthermore, creating good content for your website, blog, and newsletter is key if you want to continue to attract customers to your digital assets. How so? It's because if you have something worth reading, it's worth…
Newsletters are everywhere. Whether it’s a round-up of weekly news, a podcast newsletter, or any other content, you usually know…
Creating a newsletter for your magazine is an important task that is easy to get wrong. Read on for quick tips on getting the most out of a newsletter.
The internal steps agencies take to keep their employees socially savvy.
Can brands take advantage of the paid newsletter trend? Find out what it takes to turn emails into a product offering that generates revenue.
Personalized recommendations can be a great tool to keep readers on your site and increase conversions.
Ten tips to help you create a real estate newsletter. Stay in touch with past clients and top of mind with prospects with a digital newsletter.
For marketers, it’s easy to get caught up in the latest tactics and technology. We want to try everything, and…
Email sometimes seems like an outdated technology, but email newsletters can still be a thriving business model. The former CEO of Daily Candy offers...
The low-tech medium offers something that cannot be replicated online. Find out the secret.
For many authors, marketing is a dreaded chore, yet something that has to be done in this competitive industry. Consensus says that the most effective way to reach potential readers is through newsletters. But how to find subscribers? Having sign … Continue reading →
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Does your business use email marketing, in the form of customer newsletters, to help promote your company? In this post we examine the reasons why email can be a great tool to get new customers and keep current customers in the loop.
Do you do remarketing? Or send out newsletters? Remarketing has become a very popular tool for promoting online stores after customers leave your site. In this article we’ll look at how you can bui…
When it comes to business marketing outreach tools, it just doesn’t get much more venerable than the newsletter. In fact, some even describe the newsletter as the perfect intersection of trad…