The “Near me” search and localized experiences are transforming the consumer shopping journey. Localization strategies are transforming the way consumers engage with physical retail, especially this holiday season. This webinar will outline 5 top tips retailers can use to leverage “local” to drive marketing success this holiday season. In this webinar you’ll learn how …
By Rieva Lesonsky You don’t have to be in the retail industry to benefit from the holiday shopping season. Whether you own a restaurant, personal or professional services business, or healthcare related company, you can take advantage of consumers’ penchant for spending more generously at this time of year. Here are eight ideas to help … Continue reading "8 Holiday Marketing Ideas for Non-Retailers"
Are you committing a holiday marketing faux pas? Here are the 4 most annoying things about holiday marketing, according to a new survey.
How can multiple departments within a retail company leverage loss prevention technology for other purposes such as improving customer experience and busines...
Using beacon technology could help marketers create personalized, in-store experiences for consumers this holiday season.
The shift to online retailing over the last five years finally caught up to and overran U.S.-wide delivery capacity during last year's holiday season. According to Forrester Research, online retail sales will grow by an additional 60 percent over the next five years. This kind of sea change has stretched the ability of physical networks to keep up and the shortage of drivers had further exacerbated…
There is no doubt that internet access and adoption have been on the increase; this factor has also enabled online…
Apparently 40% of Americans have already started their holiday shopping. It makes sense, as many of us need or want to spread spending out over multiple pay periods to avoid running up credit cards.
The massive proliferation of connected technologies and soaring smartphone adoption rates, has led to creating well informed and empowered customers. Retailers and brands which once used to focus pur…
Everybody loves a discount. But the L.A. City Attorney says some major retailers are offering fake price reductions.
While most shoppers makes a purchase based on multiple touch points and are influenced by brand allegiance, holiday shoppers are more likely to purchase on first visit and are more influenced by cost.
Retail buying is part art and part science. Our panel of pro buyers reveals their key strategies.
We're about to let you in on the secrets of decoding price tags, spotting deals and saving the most money on your next trip to Costco
Learn how the rise of beacons has allowed more and more retailers to experiment and discover use cases for micro location and proximity engagement.
Customer Behavior - During the holidays, buyers focus on shopping for friends and family rather than themselves. So, what does a holiday buyer's journey look like?
Over the last 20 years, both buyers and vendors have made some flawed decisions.
Matthew E. Rubel, formerly of Varsity Brands and Collective Brands, shares his insights into what retailers and brands can do in a tumultuous market.
Retail is not an easy job. How do you get employees to do what they are supposed to do? Here are 4 tips to make your retail store run smoothly.
With unemployment under 4 percent, there is little slack in the job market, making quality employees looking for seasonal work that much harder to find.