Your prospective patients learn about you primarily from these 4 online and offline sources. By employing specific marketing strategies, you can convert them into your patients.
Before they make crucial decisions, potential patients must trust a health care brand. To accomplish this, communicators and brand managers must know their audiences.
After upending the world of shaving, the company aims to disrupt other consumer product categories.
The patient is a person, not a customer. We must approach each patient with humanity, not customer service.
When patients have to go to the hospital, they're likely to choose a facility that employs their doctor, a new study suggests. The study, which finds that patients of independent doctors often choose low-cost and high-quality hospitals, hints that not all organizations are successfully integrating care.
In a lesson that stretches beyond tourism marketing, you don’t have to give away your product to win the hearts and minds of travel writers, bloggers and influencers.
Scoring approach would encourage patient engagement, security, information exchange.
For the first time, doctors have a financial incentive to keep patients out of the hospital. That's leading to some interesting changes.
Award-winning journalist turned content marketer shares five lessons to improve your content marketing programs – Content Marketing Institute
An AHRQ report shows hospital efforts to improve patient safety have resulted in about $19.8 billion in cost savings.
When it comes to acquiring customers, many businesses aren't sure which marketing tactics they should use to fill the sales funnel.
Our columnist considers what the new culture of technology-enabled instant gratification means for patient satisfaction. Can providers better leverage those same technologies to improve practice workflows and minimize patient wait times?
With increasingly powerful digital technologies, health care systems now have the means to deliver meaningful patient engagement.
No matter what you do professionally and no matter how you present what you are trying to sell and what you represent, at the end of the day, it will always be about getting your clients to buy what…
Learn the seven different ways you can use AI to acquire and retain customers for your business so you can boost your sales revenue.
Marketing Strategy - As digital communities grow in both size and influence, so does the need to go beyond the number of community members and into something more meaningful: driving true business through ...
If your content stinks, you won't be in the eLearning business for very long. Learn how to get content that attracts customers and keeps them coming back for more.
New data from the Joint Commission revealed that many providers do not believe they have the support necessary to achieve zero harm and prevent patient safety issues.
Why do some sales pros naturally “click” and know what to say to prospects to get them talking? What is the secret to creating rapport and moving beyond awkward sales calls? This session shows you how to demonstrate your deep understanding of your buyers ...
As marketing tactics have shifted, entrepreneurs can stop focusing on seeking potential clients and instead concentrate on making them want to come to you.
Good reviews on Angie’s List or Yelp can mean the difference between a customer looking into your business or scrolling right on by to the next option.