AT&T and Verizon on Tuesday pledged to stop providing phone location data from cellular phone owners to data brokers following a leak of real-time location data.
Marketers using location data to build and target audience segments should be wary of inaccuracies that can derail their efforts. eMarketer spoke with Steven Rosenblatt, president of Foursquare, about the right questions to ask about data accuracy.
Marketers are constantly trying to figure out how to reach their target audiences. They are faced with challenging questions. What is the right strategy? What is the right message? What is the right
Whether you are a digital-native brand or a traditional brick-and-mortar business, a well-defined location data strategy is crucial.
You may not know that it’s possible to incorporate location-based data and services into your app without having to write a single line of code.
The way your smartphone uses power provides a simple way to track it, say computer scientists who have developed an app to prove it.
See how to manage a third-party CRM with SAP Integration Suite. Map fields, create a provider, discover the Open Connectors instance, and more.
Is your IT support managing your third-party vendors properly? Dealing with the vendors whose technology you rely on requires a carefully considered plan.
The strategies SAP is employing are helping the third-party support market grow. SAP users are questioning the migration path rather than just following what...
Tips for achieving higher digital ROI and faster time to impact.
During the product lifecycle, organisations often experience slow, inadequate, or increasingly expensive vendor support. They ultimately become dissatisfied with the value they receive and seek out alternative support solutions that can provide more customized and responsive service – for a fair price.CSM Bakery Solutions did just this. They provide innovative premium bakery ingredients, finished products,
Knowing Your Third-Party Vendors: Positioning Organizations for the Future<br>Banking and financial services firms spend millions of dollars and hours on their cyber security landscape. Unfortunately this investment can readily unravel as a result of third party problems or vendor management issues. The following article explores the third party landscape and looks at how it can affect enterprise wide business and regulatory risks. While it is…
The fact that communication is a vital aspect of successful third-party relationships is obvious. ("You mean to tell me I have to talk to the companies producing my code? Jeez, next you'll say I have to give them money or something!")
Thought leadership is one of the most effective ways to build a loyal following on social media. Here are 9 ways to develop it through third-party content.
Entrusting your business to third parties may seem like a fast way to the top, but in reality, it is a dangerous dance with disaster.
For a few hundred bucks, anyone’s whereabouts can be yours.
Location data is a funny thing. You need it to get an accurate forecast, and they, the app-maker, need it to cash in on a free-to-you service. Few, though, realize this data isn’t solely meant to provide you an accurate forecast. On some apps, it’s a revenue model all its own, with geolocation data being …
As companies rely more on co-location, cloud and other off-premise computing models, enterprise IT needs to improve how it selects and manages vendors.
This infographic gives you an overview on just how vulnerable you can be to privacy and data loss via your smartphone—along with some additional tips on how to protect yourself.