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Using Seasonal Data to Boost Your Online Ads
It can sometimes be tempting to let your online advertising campaigns run on auto-pilot, especially when they seem to be performing well. You should always
Should you be using LinkedIn Ads?
Contributor AJ Wilcox discusses what kinds of businesses should be advertising on LinkedIn and those that should probably avoid the platform altogether.
How to Write PPC Ads That Convert
Refining your ad copy can go a long way toward improving the performance of your PPC ads. These strategies will help you write PPC ads that encourage action.
How One Mother Uses Pinterest to Grow Her Online Business (And How You Can Too)
Pretty Presets was created to solve a pain point that many photographers experience: editing takes a long time. Pretty Presets solves that problem with pre-made alterations for Lightroom that cut photo editing time in half. Because the business is so visual, Pretty Presets quickly turned to Pinterest as a marketing tool. Over the years, Pinterest has become their number one traffic source, accounting for 10% of sales.In this customer spotlight, we chat with founder Laura Thomas about how she ...
6 Local SEO Stats Every Online Marketer Needs To Know
Trying to make the case for local search engine optimization (SEO), or wondering how you can improve your existing efforts? Columnist Jayson DeMers has you covered.
How to Use Pinterest Search Ads
Want more visibility on Pinterest? Learn how to use Pinterest search ads to promote your products and services to your ideal customers.
38 Small Business Marketing Tips from the Experts
We Spoke to 38 Marketing Experts About How SMBs Can Boost Their Marketing Efforts. These Are Their Top Small Business Marketing Tips!
How Marketers Can Help Keep Good Ads Off Bad Sites
Brands need to be aware of the harm that misplaced ads can do to consumers and the digital ecosystem.
How to Write the Highest-Performing AdWords Ads, Ever
With such limited space and tons of competition, writing AdWords ads is a pain. To stand out, make sure you're using these battle-tested tactics.
How BuzzFeed Is Using Automated Ads to Power Growth
BuzzFeed is beefing up ad units and coupling them with its first-party data tools.
This new technique is changing how publishers sell ads
Header bidding — also known as tagless, advanced, or pre-bidding — has gained significant traction among publishers over the past year.
Ads That Travel Well Begin with an Insight
The most successful global advertising starts with an insight. To be both enduring and global, the insight has to be based on a fundamental human truth.
How to Get Your LinkedIn Ads to Reach More Small Businesses
Do you want to reach LinkedIn users who work at small- or medium-sized businesses? Do you use LinkedIn ads? In this article, you'll discover how to reach more small- and medium-sized businesses via unique LinkedIn ad targeting. Why Company Size Targeting Doesn't Always Work One of the most useful targeting filters within LinkedIn advertising is the Company Size filter. You can use it to target the companies that are most likely to purchase your product or service, based on the size of the…
How to Optimize Your Mobile Social Media Ads : Social Media Examiner
Are you trying to reach an on-the-go social media audience? Discover three ways to make your social media ads mobile-friendly.
How to Get Better Insights About Your Audience
Overcome data fragmentation from Google Analytics, marketing automation, and CRM data for a full circle view of customer – Content Marketing Institute
The Definitive List of Things Millennials Hate to See in Ads
Have you ever tried to talk to a millennial like, you know, a millennial? FOMO, yasss, on fleek? Well, don't. Millennials—and the rest of us—are embarrassed for you.
How to Boost Sales With Seasonal Products
Just because the leaves turn doesn't mean profits have to fall.
3 Marketing Trends That Can Give Your Brand the Boost It Needs This Summer
Marketing can be a powerful tool to gain new customers, but you have to get it right for it to work for your goals this summer.
Why all search ads seem the same (and what you can do about it)
Want to create search ads that stand out from the crowd? Columnist Pauline Jakober explains how a thorough examination of your business and its customers can help you create original and engaging ads.
Six Steps to Revenue-Boosting Lead Generation Programs
Sales - As technology becomes a driving force in marketing and sales, B2B companies need to better understand the art and science behind launching and executing a successful lead generation program.
5 Innovative Ideas to Boost Sales
Focus on the following big sales drivers this year, and you’ll position your business for massive growth<br>Whether your business is year ‘round busy or has its ups and downs throughout the year, you’re probably always on the hunt for more sales. Sales and the related revenues are the lifeblood of the
