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Understand Your Target Audience through Personas
My last article, “What Story is Your Brand Telling?” discusses how marketers can use ideas from storytelling such as the 12 common character archetypes to help define their target audience and bran…
10 Ways to Learn About Your Target Audience
Who are these people? Be sure to challenge your own assumptions.
How to Create Customer Profiles to Reach Your Target Audience
Creating customer profiles or personas of the people you are looking to sell to is critical to a successful marketing strategy.
Content Strategy: How to Find Your Target Audience
The first step in defining your content strategy is determining the right audience for your content.
How to Pinpoint Your Brand's Target Audience
At you business's inception, it's important to identify your brand's demographic.
Discover Your Target Audience in 4 Easy Steps
Before you create any content to promote your business, you need to determine who your ideal client is and where…
How easy is it to reach your target audience online?
ComScore's in-target benchmarks show digital has a way to go
How to Define a Target Audience (For Your Marketing Plans)
Whether you’ve just started your business or you’re looking to revamp your marketing efforts, there’s one thing you need to secure: getting customers. This is where your target audience comes in....
4 Clever Tips for Segmenting Your Target Audience
If you’re like most business owners, you have multiple products for sale on your website. There are plenty of advantages…
How to Use Surveys to Research Your Target Audience
A well-designed survey can reveal what your customers want, what motivates them to buy and how to carve out a……
How to Create a Brand That Your Target Audience Can't Resist
3 examples of brands that know their audience, and as a result, are creating some standout, targeted content.
How to Create Blog Content to Attract Your Ideal Target Audience
4 Easy Steps to Refresh Your Blog to Get More Qualified Leads If you have a blog, you know that…
How to Write Ad Copy That Persuades Your Target Audience
The key to persuading consumers that you have what they need or want is to determine exactly what it is they need or want -- or believe they do. Trying to sell someone a product or service based on ...
How To Define Your Target Audience
Defining your target audience is easier that you think, but you shouldn’t ignore its importance to your business. If you don’t know who are talking to, you can’t adapt your product or service, and your message won’t reach your clients.
How to Identify Your Largest Target Audience
Use this tool which is part of the market development series of the Rev1's Customer Learning Lab to help you discuss and name your largest target audience.
How B2B Brands Can Identify Their Target Audience
We often make the mistake of not using proper data-driven insights to connect the dots between our business and consumers.
How To Identify Your Social Media Target Audience
Through your social media pages, you can determine what audiences are engaging with you on places like Facebook and Twitter and how you can target them.
