Try CLEAR Goals Instead
Setting CLEAR goals can lead you to the real success that you and your team are aiming for.
How To Set Goals For A Killer B2B Social Media Campaign
Marketers must clarify what they’re aiming to achieve with B2B social media campaigns, especially given the infancy of ROI metrics in social media.
How to set realistic goals with your social media strategy
Do you really understand and know what you want to achieve with your social media marketing campaign? Do you know what social media can do your business? H
B2B Content-Enabled Campaigns: Top Trends, Benefits, and Goals
Content - Two-thirds of B2B marketers say they are conducting content-enabled campaignsdigital campaigns in which content is the primary value offer rather than a product/serviceaccording to recent research from SnapApp and Demand ...
How to Be Clear & Concise: Start with Structure
When delivering a sales presentation to a senior level executive you must be clear, concise, and credible. The ins and outs of sales presentation structure.
How to create quality content at scale
Producing high-quality content consistently is hard. It takes time, a fair degree of effort, and a crystal-clear vision of what you’re aiming to achieve.
Copy that means business: how Canva aligns content with business metrics
How do you ensure the content you put out there will actually achieve your goals? Canva’s resident content expert, Amelia Marshall, shares how we used the power of words to grow our user base.
Building your brand: how to project a powerful personal image
Start by identifying your goals and make sure you filter what you say online, advises Ciaran Burke
How to Clear Negative Energy & Negative Thoughts
The key to dealing with any kind of negative thinking is to realize that you are ultimately in charge of whether to listen to or agree with any thought. Just because you think it—or hear it—doesn’t mean it’s true.
How to Form a Clear Voice and Tone for Your Brand
Your brand voice is your means to creating an authentic connection with your audience.
Clear And Complete Guide To An Effective Content Marketing Strategy
It’s time to integrate your content (the basis of your entire content marketing strategy) within your inbound marketing tactics. Generating content is of course. the key activity within the whole strategy. The foundation of the whole cycle is having information and material which provides your ta
How to Carry Out a Content Campaign in 10 Clear Steps
Creating and distributing high quality content is a reliable and cost-effective way of driving traffic to your site and building a positive image for your brand. It’s therefore little wonder that, according to the Content Marketing Institute’s recent report, 90% of B2C marketers currently invest in content campaigns, with 60% intending to increase the amount …
How to Launch With a Clear Vision
Rachel Cohen, co-founder of Snowe, explains why investing enough time to build your brand is crucial before entering the market.
Goal of Brand Guidelines
The goal of brand guidelines is to protect the strength of your brand so that it continues to create value for your company. Brand guidelines achieve this by explaining the importance of your brand ...
How to Clear Negative Energy and Fear
Accepting that anxiety, fear and anger are part of life, normalizes those experiences. So, while these feelings may not be the way you want to feel, they are valuable. Tapping teaches you that you can love and accept yourself, no matter what you are feeling.
Google Analytics Goals: Ultimate Guide For Choosing The Right Goal
Google Analytics goals are the bread and butter of a good digital measurement strategy. If you’re not using goals in Google Analytics, you’re not getting much value from the tool. If you’re using your website to achieve any sort of business value, it’s likely you have a clear goal you’d like a visitor …
How to steer clear of marketing’s uncanny valley
Getting too close to consumers doesn’t help your brand. It can actually make them uncomfortable.
3 Steps to Realistic Sales Goals
If you want your sales team to hit the target, follow this pro's three-step process.
How to Set Sales Activity Goals
By working backwards, starting with your bookings goal, and looking at your historical conversion rates, you'll come up with more accurate sales activity goals.
What Are Your Marketing Goals?
We devote a lot of time to growing our businesses—often around the loose metric of 'more'. It's worth defining what 'more' looks like for your business. You get closer to your goals when you match effort to desired outcomes, and you can't do that without understanding which numbers you're trying to move the needle on. What are you measuring? Brand awareness. Market share. Brand engagement. Email…
