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Find the perfect red lipstick to complement your skin tone
What If You Treated Your Customers Like Google Treats You?
One of Google’s prime concerns is that content provides value to the user. Incorporating product documentation into content marketing does just that.
Do You Know How to Treat Unique Buyers as You Enter New Industries?
New buyer insights are particularly important as you enter new industries — you want to know how the buying process works. Is there a new persona involved in decision-making? Are the decision-makers more consensus driven? Less risk averse? Where do buyers go for information? With these insights in hand, organizations can better understand buying behaviors (e.g. content and interaction preferences) and key decision drivers in these new industries.
Red Lipstick Tips for Every Skin Tone
Red lipstick isn't just a classic color, it's one that every woman can and should wear. It's great to dress up your look for day or night, plus it requires minimal makeup on the...
Customisable foundation can help you find your perfect skin tone match
So What? Who Cares! Not Your Customer...
Anyone can rant about what benefits their product or service brings, the cool features it provides, etc., but does your customer even care? Check out this ti...
How to find the perfect lip gloss for your skin tone
Urban Skin Rx Founder: How to Build an Inclusive Brand People Trust
Entrepreneur Rachel Roff explains how she found power in truth and empathy. But freebies and discounts really helped her business take off.
When Startups Shed Their Skin
Startups have to shed their skin in order to grow. If we don’t recognize the importance of this change and deal with the consternation it inevitably brings — we’re doomed to fail.
When We Treat Internet Art as Free Software
I would argue that the Internet is not only a platform but an infrastructure, and it is through its fluid and often amorphous infrastructure that leaves ample possibilities for artistic endeavors to be implemented.
If You Can't Find a Foundation for Your Skin Tone, Try These Brands
When states treat alcohol like contraband, entrepreneurs suffer
When entrepreneurs are left free to advertise and compete, consumers win.
Stop Frustrating Your Customers: Treat Them Like You Know Them
There’s a lot of work that goes into converting an account from prospect to customer. Still, it’s important to realize……
Treat Them Well: 5 Keys to Lasting Customer Service
A valued customer is a happy one, which almost always leads to profits.
Why nude isn’t nude for women of colour
Fashion brand Nubian Skin was born out of frustration – Ade Hassan’s frustration that she couldn’t find nude tights to match her skin tone.
