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5 Tips for Taking Ownership of Your Online Persona
PR ace Deirdre Breakenridge shares her expertise on owning your online persona through 5 actionable tips and a bevvy of sound advice.
What Does Your Online Persona Say About Your Personal Brand?
Social networking sites are often advertised as a place where you can socialize with friends, family, and acquaintances. Nobody ever thought they’d find
6 Local SEO Stats Every Online Marketer Needs To Know
Trying to make the case for local search engine optimization (SEO), or wondering how you can improve your existing efforts? Columnist Jayson DeMers has you covered.
How Do B2B Marketers Create Buyer Personas?
B2B marketers are embracing the use of “buyer personas” to inform a variety of content marketing efforts. But how do organizations go about building a buyer persona, and who is responsible for leading the process?
How to create buyer personas with social media data
Social media has a wealth of consumer data. Learn how to create buyer personas with social media data.
Why You Need A Persona-Based Content Marketing Strategy
Each member of a buying team has different challenges and interests. Columnist Arnie Kuenn tells you how to home in on those needs to help close a deal.
Create Precise Buyer Personas With SEO Data: A 10-Step Guide
If your content fails to resonate with a target audience, your buyer personas may be to blame. Use this 10-step guide to create precise personas using SEO data.
How One Mother Uses Pinterest to Grow Her Online Business (And How You Can Too)
Pretty Presets was created to solve a pain point that many photographers experience: editing takes a long time. Pretty Presets solves that problem with pre-made alterations for Lightroom that cut photo editing time in half. Because the business is so visual, Pretty Presets quickly turned to Pinterest as a marketing tool. Over the years, Pinterest has become their number one traffic source, accounting for 10% of sales.In this customer spotlight, we chat with founder Laura Thomas about how she ...
TIPS: Social Media, Email Marketing & Small Business
Tips and tricks for taking your small business's social media and email marketing strategy to the next level!
Three Techniques to Writing Irresistible Online Headlines
Headlines offer a brief glimpse into your article and entice people to click. These tips can create a change in driving traffic, search results, and leads.
Is your online marketing agency relationship worth saving?
Things started out so well between you and your agency, but now it seems that you just aren't seeing eye to eye anymore. What can you do? Columnist Jacob Baadsgaard explains how to set things right -- or break things off.
Five common mistakes small businesses make with their online presence
All small businesses need to know how to create a consistent online presence. 54% of small businesses currently have a website, but this isn’t nearly enough if
Online Tools to Make Your Small Business Life Easier
New technology is making us faster, smarter, smaller, and more efficient. We’ve selected a few of our favorite tools to make your life easier.
Quick Guide to Creating Buyer Personas
Buyer personas offer businesses a way to drastically increase efficiency and deliver better services and products to their customers.
How Personas Makes Creating Content Easier
Personas are a kind of snapshot of fictional people based on the target consumers who might use your product or service. But how can you use that to create content that is engaging for your customers and prospects? Use data to help your customers move through the sales cycle quicker.
How to develop buyer personas for B2B marketing
Learn how to research and create B2B buyer personas that will take your inbound marketing campaigns to the next level.
How the subscription economy lead to the death of ownership
The subscription economy has grown more than 350% over the last 7.5 years. We no longer own the things we love.
Tipping the balance (what is Fairtrade?)
Tipping the balance is a short animation explaining how Fairtrade works and helping to dispel some common misconceptions. Fronted by Bernadette and Carlos, t...
How a Buyer Persona impacts a Website’s Copy
Learn the definition of a buyer persona, the importance of a buyer persona as it relates to a website, and how a website used its buyer persona to write powe...
How to Create a Buyer Persona for Your Online Business
Becoming a successful online business owner takes more than just selling products and services you think people will want. Sure, you’ll generate some
