Customer engagement is a simple affair at the personal level. You walk into a shoe store and a sales associate greets you with a smile and helps you try on shoes. Maybe they even give you an opinion how the shoes look on you should you ask. The internet customer experience can be rather cold...
Marketing automation or marketing engagement platforms are the leading way that smart marketers use to reach their customers. To have a robust digital marketing strategy, you need to have an engagement platform that scales with your needs to get the true engagement you're looking for with your audience—and to be able to measure it in real time. Learn what to look for when making a switch with your software solution.
Congrats — you have a product or service that people appreciate enough to pay for. But your offering, even if…
Seminar marketing for advisors. It’s still vital for today’s financial professional. Follow these tips to see real growth.
The two-dimensional bar code technology lets you to connect to customers via smartphones. But make a plan before you ask them to scan.
As technology advances, brands are finding new ways to engage with their customers. But what channels are driving this engagement? Let’s take a look back in time when the soon-to-be No. 1 social
Personalized customer engagement is the key to helping your business succeed.
The biggest decision customers have in the buying cycle is "who." Who has earned their business? Who should they select for the purchase of a product or service? Sometimes, that decision is easy, deci
These nine reasons make email marketing uniquely powerful and should give brands great peace of mind about past and future investments in email marketing. Leverage each of these strengths by creating relevant, targeted, and compelling emails that are part of a long-term strategy that drives loyalty.
Just because you build a business website, does not mean that prospects will come. But once some...
Customer engagement is about encouraging customers to take actions that drive beneficial results for them and your organization. Effective customer…
In a helpful article in Fast Company, Seth Priebatsch provides his insights on how brands can use game dynamics to forge new levels of engagement with customers. He cites three robust principles:
Customer engagement can mean the difference between a “good” customer experience and an “amazing” customer experience. In engaging with your customers, a little can go a lo…
It's time to get serious about making every customer connection a source of inspiration, from your messaging to your relationships.
Many companies are searching for and inventing new ways and tools for boosting customer engagement. My way is do everything simply. Simplicity is the key to greater performance and greater results. I…
Even the most compelling words of marketing copy don’t typically have the same effect as getting the chance to try products or otherwise get immersed in what brands offer. That’s why experience-based marketing — also known as experiential marketing — is so successful. Particular trends are especially effective for
As businesses become global much quicker, it becomes crucial for companies to make site localization a part of their customer engagement strategies.
Today’s digitally empowered customers create a challenge for organizations to sell, market and service<br>them effectively. Expectations ...
Internet businesses succeed by focusing on their relationship with the people who have shown interest in their product.
All marketers want to be experts on their customers. But do you really know your customers as well as you could?