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6 tips to help you meet your media relations goals
With experience sending pitches and receiving them, this PRSA officer explains how to cultivate rapport with journalists so you become a go-to source, rather than being perpetually in pursuit.
Media Relations Can Be Measured Against Real Dollars
Gone are the days of media impressions and advertising equivalencies. Today's media relations can—and should be—measured against real dollars. Here's how.
Do It Yourself Media Relations: The 2 Things You Must Get Right
Gain clarity about your message and the audience before you launch your own PR campaign.
5 tips for summer media relations success
Pitching and securing headlines can be an already tough task, but it gets harder when reporters are out for vacations and holidays. Here’s how to power through.
What would you do in this media relations situation?
Say a reporter accidentally records you saying something you don't want the public to hear. There are three ways to handle the situation.
How important is local TV to your media relations plan?
A recent Pew study found that TV news dominates local markets, but airtime for PR pitches is limited.
How to Use Data on a Media Relations Effort That Goes Beyond Impressions
If you work in PR, you know how hard it is to get coverage in the Times, or similar top-tier publications with a huge business reach.
How To Effectively Manage Your Media Relations
Among the myriad of tasks part of your SEO strategies, such as content development, outreach, and on-page optimization, media relations can take a back seat at times. It is, however, essential to kee…
This is How the Sorry State of Media Relations Ends
It seems both the media and corporate communications think the state of media relations is sorry. While we agree on where are, I don't think we arrived the same way.
What online matchmaking and media relations have in common
Whether you're trying to woo a potential soulmate or make a connection with a reporter, the building blocks of a great first impression are the same.
How To Measure Your Media Relations Success [INFOGRAPHIC]
Media relations isn’t a perfect science. Your results aren’t always perfectly quantifiable. At the end of the day, good media relations will result in conversion and, in turn, revenue--but how do you
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What AI in the Newsroom Means for Media Relations Pros
Bots increasingly are writing sports, earnings, political, local news and other articles. As a result media relations teams need to know how to optimize content for AI programs writing the articles. Sound familiar? It's like the shift from writing press releases for editors to writing them for search engine algorithms.
3 Questions to Ask Before Beginning a Media Relations Plan
Putting together a media relations plan? Whether you're a seasoned PR pro or just starting out, ask yourself these 3 questions
6 tactical media relations tips and techniques for the new year
Public relations management is an essential part of marketing your business. A great PR strategy can help you to earn the attention of a wide audience. However, many people struggle to get started with effective
The Need for Creativity in Media Relations: 9 Tips to Get The Media's Attention
PR, public relations, social media, social media marketing, journalism, newspapers
Follow These 7 Tips to Improve Your Nonprofit's Media Relations ROI
Now more than ever, journalists need good PR people. That’s the key theme in Cision’s latest Global State of the Media Report, which surveyed nearly 2,000 reporters and editors about their working conditions and how they relate to public relations professionals. I often find this report useful as I review my PR strategies. And this…
Media Relations 101: 4 Things You Should Always Say to Bloggers
So you've learned the 3 things you should never say to bloggers. What about the winning phrases you should always say? Our President Lisa Arledge Powell is back on GroupHigh's The Outreach Marketer with her top 4 things you should always say to bloggers. MediaSource is a media relations and content
7 Tips for Better Media Relations: Treat That Trade Editor Like A Customer
Trade media reporters can help us get news and information about our products and services to our target audiences. Follow these seven tips for strengthening the relationship.
PR Interviewing Tips to Dig Out the Good Stuff for Media Relations
PR interviewing tips and training for media relations
Why Media Relations is More Important Now Than Ever in PR
While media relations is still important, as PR pros we need to be social media savvy and able to monitor social networks for client and brand mentions.
