Why do you do business with specific stores, people, and establishments? I bet you can come up with a long list of reasons- quality products, affordable prices, great customer service. All of these reasons can be summed up in one word: trust. You do business with people and establishments that you trust. It would stand to reason that your clients are the same way.
Building trust is an ongoing process. Not only do you build trust with potentials in order to encourage them to do business with you, but you must also continue to build trust with current and past…