Marketing your small business, whether online or off, is a time intensive process. As your busin...
Marketing Strategy - More than three-quarters (78%) of B2B organizations are using marketing automation tools, according to recent research from Dun & Bradstreet and Ascend2.
Automation is what makes 21st-century life possible. People have fully embraced automated technology, enjoying the luxury of having daily amenities such
Marketing automation will save any business owner valuable time. Lilach Bullock shares how you can use marketing automation to gain leads for your business.
Marketing automation can work wonders for a small business. But not all the benefits are obvious. Here we share the most valuable advantages.
This is maybe the simplest form of marketing automation that you can do. It involves the clever use of social, apps & a landing page to grow your email list
Automation can help marketers in a range of ways - check out this new infographic from Salesforce on the benefits of automation tools.
Digital marketing is a fast-moving target even for those marketing pros who have embraced it. This CIO Wrapsheet will help you choose the right tools for your business.
Marketing automation is a powerful tool for any demand generation team. Make sure you're getting the most bang for your buck with these tips.
Have a look at this helpful infographic which helps make sense of the various terms used across five major Marketing Automation Software platforms, including our favorite, HubSpot.
If you’ve read Ledgeview’s Master eBook guide, “Driving Growth with Marketing Automation” , you know how much goes into the system itself, but you may wonder – Where do I begin to select my solution<br>When it comes to choosing the right marketing automation system for your organization and industry, we have you<br>covered. In this eBook, we will take you through everything you should consider…
Marketing automation replaces guesswork with analytics, automates lead nurturing, streamlines lead generation, improves personalization and arguably improves sales. Suffice to say, it's a huge hit
Just as many people have a negative view of sales because of bad experiences with pushy salespeople, it’s quite possible to misunderstand the phrase “marketing automation.” The concept comes off as sterile, seeming to lack any human element. This perspective is understandable. But just as sales does not have to be smarmy and manipulative, marketing automation does not have to
The Internet has transformed the world of marketing: digital marketing is more measurable, dynamic and personalized, making traditional outbound marketing look clunky and ineffective. However, for al…
Sales - The most commonly cited reason for evaluating marketing automation software is to improve lead management, with 40% buyers citing it as their company's primary motivation, according to a recent report ...
Oracle Marketing Cloud and Certain bring you an in-depth guide for data-driven marketers, marketing automation specialists, and event marketers.
Marketing automation can be confusing. That why we’ve compiled a list of ten common marketing automation terms, and their definitions.
Understanding your company's data and having a clear strategy development are musts before choosing the right marketing automation tool.