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5 sure-fire ways to become known in the PR industry
It’s not only about whom you know. It’s also about who knows you.
Why SEO Is a Natural Fit for the PR Industry
SEO still intimidates many PR professionals. Yet, content trumps technical acuity in appeasing Google's algorithm. See proof in our little lab experiment.
How the PR industry is tackling its diversity deficit
Has progress been made? Yes, say experts. But there's a long way to go.
The Golden Age: How the PR Industry Is Coming Into its Own
Technology is helping to bring public relations out of the shadowy realm between marketing and advertising.
The PR Industry's FOFO Problem: "Fear Of Finding Out"
Marketing and public relations continue to focus on reach and awareness. Is that because they're afraid of finding out whether they really make a difference?
Has Google really just killed the PR industry?
There are few companies or organisations that can come close to rivalling the power that Google wields over the internet and search in particular.
8 big questions facing the PR industry
These are heady times for the public relations professions, which means it’s even more important PR pros take a few moments to answer these questions about the industry.
Four truths you should know about the PR industry
I’ve compiled four insights into a new download, Four Truths of the PR Industry, but I need to be a little careful about distributing it.
4 ways PR pros can master the art of one-line pitching
Journalists don't have an abundance of time, so brevity can help you win with media relations.
Why PR agencies can't ignore email marketing
Email marketing is a key component to drive other major aspects of marketing campaigns, including measurement and video views.
What makes a PR agency a 'safe choice'?
Many clients consider an agency's reputation when deciding on a safe choice, but perhaps they should dig deeper into the agency's track record of making judgments.
How to Be Paid to Write a Strategic PR Proposal
The new business proposal in PR is a necessary evil. Right? Wrong! Gini Dietrich describes a process that allows you to be paid for your ideas.
10 ways PR pros can build relationships with reporters
If you're pitching your story to every journalist within reach without taking the time to build rapport, there's a better way. Use this infographic as a guide.
How to Align Your PR Campaigns with Company Revenue Goals
Does PR have a perception problem when it comes to proving true revenue value to the business?<br>Many of the recent...
5 ways PR pros can become better writers
Whether you’re composing another press release or have to come up with more blog posts, these unique methods can jump-start your creative juices and improve your copy.
Infographic: Tips to Help You Ace Your PR Internship Interview
Whether it’s for a corporate or agency gig, there are several ways to prepare for a PR interview and boost your odds of getting the job.
3 ways PR pros can successfully manage online reputation
With the amount of social media platforms out there, it can be difficult to manage how you come across. Here's how to clean up your virtual presence.
3 Measurement Tips to Get the C-Suite to Brag About PR
These three tips will help focus your PR measurement reports to guarantee they line up with executive priorities.
