However, only 24% of survey respondents said they used location tracking to measure offline conversions.
Marketers using location data to build and target audience segments should be wary of inaccuracies that can derail their efforts. eMarketer spoke with Steven Rosenblatt, president of Foursquare, about the right questions to ask about data accuracy.
Focus on the following big sales drivers this year, and you’ll position your business for massive growth<br>Whether your business is year ‘round busy or has its ups and downs throughout the year, you’re probably always on the hunt for more sales. Sales and the related revenues are the lifeblood of the
Colors play a major part in marketing messages. They have strong associations, both culturally and geographically, and evoke specific feelings and moods from people. Knowing how colors impact a viewe…
It's vital to take advantage of LinkedIn and Twitter to connect with prospective customers and stay on the radar of previous ones.
Marketers are under pressure to deliver “quick wins” while advancing a long-term strategy. Location data helps us do both.
Whether you are a digital-native brand or a traditional brick-and-mortar business, a well-defined location data strategy is crucial.
You’ve likely heard by now that Pokémon GO is taking the world by storm. But did you know that if you run a small business, engaging with it could boost your sales? This article covers the essentials of what Pokémon GO is (for the uninitiated) and how merchants like you can make it work for …
We used to attribute being “in the right place at the right time” to luck or good karma. However, today’s
As out-of-home becomes integrated and indeed, a measurable part of the marketing mix, it will be technology that will define the sector. To help bring data into the physical world, Clear Channel introduced RADAR, a suite of solutions that helps brands understand consumers’ real-world travel patterns and behaviors as they go about their day.
For many years, achieving the marketing mantra of “right person, right place, right time” was regarded by some as the equivalent of finding Shang
While all major marketers have widely accepted the role of location as a factor in marketing that connects online and offline behaviors, being able to sort through the various providers, services, and tools available remains daunting and confusing. Leaving aside technical questions about which data sources are stronger —wifi, GPS, cell phone towers — marketers … Continue reading What Brands Need To Ask About Location Data Quality
Just because the leaves turn doesn't mean profits have to fall.
What does it take to drive conversions and generate sales in the current business landscape? The answer is simple: in order to get, you have to give back...
The experts at VerticalResponse have put together a list of retail marketing ideas that will attract loyal customers and boost sales for your business. Learn more.
Every business wants to be the go-to brand consumers think of when they’re in the market for the products and […]
When using AI properly, and in the right capacity, sales teams can increase sales numbers in a reduced time frame.
Social media is a highly effective way for small businesses to market and promote products and services. If you’re ready to use this form of Interne