Consultancy of the year recognition for a further 18 PR firms across the region at the 2019 EMEA SABRE Awards in London last night.
Without trying to brag, one thing I have been told I do really well is network and connect with influential people. So, I thought I would share my thoughts around some things I have learnt along the way so you can improve your own skills and learn something new. Building a strong network has many […]
Enterprises are tapping CDOs to monetize digital assets, but how will these new execs interact with IT? And will the hiring trend hold?
While executives agree that cognitive technologies are a disruptive force, few companies have a strategy to address them.
Unless your organization is a startup it's highly likely you're using a strategy and business model that's worked for many years. That same strategy and business model might span multiple generations. Even though you've embraced the latest technologies and devices, are you also meeting the needs and expectations of the younger generation?
Being customer-centric is more important than ever before. The internet levels the playing field for feedback on how businesses treat…
So, you’re considering event marketing to kickstart your startup and promote your products or services? Trends may come and go,…
How companies engage with customers is quickly evolving as conversational AI moves beyond simple voice interfaces and basic chat to offer end-to-end transactional capabilities. Savvy digital natives expect sophisticated conversational AI capabilities and are driving the rapidly changing AI landscape. But they’re not the only ones. A 2018 study in the healthcare space revealed strong adoption trends among the 50-plus community, specifically around messaging, digital channels…
Successful sponsored events can create a direct relationship with a consumer and leave an indelible imprint, resonating for years.
The world of customer service has experienced drastic change over the past decade. While your employees on the frontline – your customer service representatives – continue to handle hundreds of c…
In today’s technology-infused world, the ability to connect directly with the customer and create a seamless experience can truly make or break a company. With the rise of digitization and social media, customers expect personalized service tailored to their exact needs, no matter when or where they reach out. In order to increase sales in this ever-changing environment, retailers must focus on acquiring new customers, retaining…
If you've recently started a construction business, these strategies will ensure that you continue to bring in customers and revenue.
Just-in-time learning and knowledge sharing technologies offer small, easily understood, and accessible bites of knowledge embedded directly into sales workflows or CRM.
Project planning is an art – no two projects will ever be the same, and as such each plan and approach has to be customized according to the circumsta...
I was asked recently on Twitter how important an omnichannel experience is to my customers. There's a short answer to this: it depends. But h
Forty-eight percent of internal communication (IC) leaders say employee engagement is their biggest problem.
Events can help brands connect with customers in ways that digital and social advertising cannot. Use these tips to create a successful event marketing program.
Can you leverage technology to find additional growth opportunities within your existing business landscape without buying or building a new plant?
When working with a client to identify potential participants for an innovation strategy workshop, we wound up with a variety of other criteria to expand the potential participants.