What’s your story? What reasons compel your customers to do business with you? What gets them excited about doing business…
Stories are an important part of any organization. Leverage these stories to tell the real, authentic, human side of your brand.
Having technicians who are educated and confident in the sales process can drive timely, on-the-spot sales.
The only thing certain about startups is the uncertainty. The vast majority of founders will fail their first time around.
There are ways to succeed--and fail--at managing your company's board.
Erik Deckers, author and humor columnist, joins the Business of Story Podcast to discuss how to improve your writing skills by adding humor, understanding three-act structure, and staying simple.
Marketing Strategy - Three Questions Your B2Bs Story Must Answer
A leadership story must be more than just a “good story.” Yes, a riveting story is the baseline, but it also has to meet two other criteria.
Are you looking for ways to enhance your next presentation? Use three simple steps to write business stories that will resonate with your audience.
You know that feeling when you hear a really good story? It is almost like the world stops, and you become completely immersed and engaged…
You hear it everywhere: Tell stories to raise more money, engage your board, recruit more volunteers, raise awareness. What is your organizational story?
What are your stories, and how can you use them to build your business? We all have stories. You have your successes and the abysmal failures, your origin stories and funny anecdotes. Stories are the…
People don't want to be barraged by numbers and statistics. Instead, connect with them on a personal level.
Human-to-human connections are the heart and soul of business. At the end of the day, you’re dealing with people — your company is solving problems, allevia
I’m often asked how one should go about telling their business story. There is often confusion about whether the story should be about the business and what it does, or about the customer and how t…
Words, pictures and even apps can inform your efforts to educate and motivate consumers and those within the company.
Everyone wants to improve their conversion rates right? But are conversion rates the right indicators for steering you towards your most important goal: increasing revenues?
Learn how the software company, Xero, built a goal-driven content strategy that is centered around customers' stories to help other small businesses reach their goals.
In this PRO seminar well explore multiple methods for creating a compelling narrativeincluding the Monomytch method and the Narrative Wheel an ancient technique developed by Native American storytellers. Well cover Kurt Vonneguts story shapes and youll learn how to brush off those stale mission and vision statements. Youll also learn how to rewind myths retell history and foretell the future by crafting customercentric stories that cut…