So, you’re getting a lot of traffic to your site using social media, SEO and content marketing. Well done! But the job is only half done. You need to get sales, sign-ups and conversions as well.Let's look at an actual website and conduct a makeover of their landing page with the aim of increasing their conversions and sales.
In this quick (but deep) video, Flint McGlaughlin, CEO and Managing Director, MECLABS Institute briefly discusses the four elements of marketing before providing insights about how you can make your means of communication with potential customers – in this case, a web page or email – better communicate your offer and therefore achieve a higher …
A bug in how featured snippets ranks pages may be affecting pages with pricing lists. Brands failing to rank for branded searches for pricing.
Finding customers early in a product’s lifecycle is extremely important to a company’s long-term stability and success. Attaining the interest of potential customers is key even before a product launches. Developing hype and buzz can be essential to fueling growth for a company and allowing a product launch to be successful. Unfortunately, not every new …
They’re rare. There are very few that exist in the marketing world. These are the marketing tactics that affect both traffic and conversions.<br>The two most important numbers in digital marketing are traffic and conversion rate. Multiply the first number by…Read More ›
Get The Conversion Marketer's Guide to Landing Page Copywriting and start writing brilliantly persuasive copy for all your marketing campaigns.
Conversions can depend on the quality of your landing pages. Use our blueprint that focuses on copywriting for landing page so you can increase conversions.
Do you have a team dedicated to conversion optimization? Columnist Jeremy Smith tells you how to assemble a team of pros and the kinds of people you should tap.
Brand marketers are looking to a variety of digital tactics to improve conversion rates, according to research. While many of their efforts are effective, they also tend to focus on some of the easiest tactics to implement, like A/B testing.
Your website visitors take action, or they don’t. Some become leads, subscribers, registrants and customers. But most of them do not. Your conversion rate is the percentage of your visitors who take action on your website.<br>This number is so important…Read More ›
401+ examples, where to use them, and how to combine power words for more sales, signups, and conversions.
In this post discover 5 practical ways that psychology and selling combine to increase conversions on your website.
You increase your conversion rate when you direct readers to an effective call-to-action. This post is an short encyclopedia of CTA advice.
Customer journey maps can highlight opportunities to convert. Learn how to engage your users throughout the buyer's cycle.
While business goals vary, nearly all marketers want to generate conversions, build brand equity, and ultimately prove the value of content marketing.
Search Engine Marketing - You were hoping for more leads or conversions, yet it seems your SEM campaign is burning through its dwindling budget but not delivering... It's time for campaign optimization.
Long form content can help you rapidly grow traffic, boost search engine visibility, increase social media shares and most importantly improve conversions.
Customer leads mean nothing without conversions. Marketing and sales play for the same team!