Arment Dietrich Public Relations
Near North Side - Chicago:
Spin Sucks Question: What Are Your Most Useful Mobile Apps?
In this edition of the #SpinSucksQuestion, Whitney Danhauer asks the community to suggest their favorite and most useful mobile apps.
4 Enterprise Apps to Help You Build a Stellar Mobile Strategy
From gaining remote access to internal networks to creating customized schedules for your workforce, these tools will make your life easier.
5 Mobile Apps That Do Content Marketing Well (And What You Can Learn from Them)
If you’ve got a mobile app you’re trying to promote, you already know it’s a tough world out there. Every day, it seems, you’ve got new competitors out there – just a few if you’re lucky, dozens or more if you’re not – trying to eat up your market share and steal away your audience. ...
5 ways to refine your mobile marketing campaign and increase ROI
Many mobile marketers like to tout the various benefits a well-defined marketing plan, however there are still lots of campaigns destined to flop due to poor research, lack of goals and mistimed opportunities. With thousands of how-to articles, case studies & data insights circling the web, how do marketers keep getting it wrong? Well as …
How to Make an Amazing Mobile App
One expert explains what it really takes to create an app that stands out.
Why A Mobile App May Be Key to Designing a Better Guest Experience
When was the last time you used an app? Today? An hour ago? A few minutes ago? For most of us, apps have become an integrated part of our daily life — we might not even realize the extent to which we rely on them.
How to Define Your Mobile App Brand
Your brand is defined by the experience that customers have when they interact with your company and its products or services. Experience, customers, and products are the three main terms that are as…
How Target is using a mobile app to involve customers in product development
Market research within retail is often done through online surveys or in-depth focus groups. These practices can generate deeper insight into customer preferences, however, they can also be time-consuming and irrelevant by the time it comes to actual product development.
13 Apps You Should Use Every Day
Doing Well By Doing Mobile Well
The nice thing about predictive engagement metrics is, well, they predict. And to be sure, sometimes it takes time for the real world to catch up with engagement values, which are emotionally based a…
3 Ways Mobile Technology Is Transforming Learning Spaces
To support creativity and collaborative learning with digital tools, schools are creating flexible environments that give students ownership of the space and their learning.
Weather apps are secretly selling your location data to the highest bidder
Location data is a funny thing. You need it to get an accurate forecast, and they, the app-maker, need it to cash in on a free-to-you service. Few, though, realize this data isn’t solely meant to provide you an accurate forecast. On some apps, it’s a revenue model all its own, with geolocation data being …
8 Plugins and Techniques to Turn Your WordPress Website into an App
In this article, we show you 8 ways to create a mobile app for your WordPress website. We also let you know what the pros and cons are.
9 things you should know about the mobile marketing landscape — right now
It’s the “3-foot device”: most peoples’ smartphones are never more than three feet away from them. It’s the most intimate and individual piece of personal mobile technology most people own. And if you want to know your customers, serve your customers, and sell to your customers, it’s critical that you get a grip on mobile.
How To Boost App Downloads Using Referral Marketing In Varied Ways
Referral marketing can significantly boost app downloads. This article explores the various levels at which it can help mobile app developers.
How 5 real couples use Venmo to handle their money together
Couples often use Venmo, a popular mobile app that allows you to send money to others, to handle their finances. CNBC Make It spoke to five couples about how they use Venmo to manage their money together.
Which Mobile App Are You?
You spend way too much time on your phone as it is. You may as well spend a few more minutes taking this quiz to figure out which app you are.
Onboarding for Mobile Apps: Do's and Don'ts
The purpose of onboarding screens is to introduce your mobile apps and demonstrate what they do to your users. But onboarding is more than this - it’s a critical step in setting your users up for success with your apps. In this article, we’ll provide some good tips on how to approach onboarding and some common implementations that will help you provide the best experience for your users.
10 Reasons Not to Build a Mobile App
Sure, you're smart, capable and love a challenge. But in a marketplace with three million competitors, you'd better think 10 times or more about entering it.
Reasons You Should Consider A Mobile App
I bet you’ve noticed this, that the largest, most heavily visited websites have apps. In that case, smaller businesses are probably wondering if they should get an app to stay competitive. We’ve been talking about this around our office, why a small business should have an app, and here are my thoughts…<br>Mobile Accessibility<br>A key benefit of an app is that it makes your page…
