Integrated Software Solutions Inc
Reston, VA:
Six Issues Associations Are Having Difficulty Responding To
Associations often have difficulty adapting to societal changes. Here are six disruptors that associations must face to succeed today.
Valuation and Regulatory Issues in Healthcare: What You Should Know
Valuation in healthcare is complex given the number of regulatory issues that exist, adding more intricacy to the term “fair market value”.
How to Create a Marketing Funnel by Responding to Customer Behavior
The marketing and sales funnel is a time-tested framework for mapping the customer journey. However, with every new technology, channel,…
Advertisers Will Change How They Respond To Consumer Purchases
The ad industry is focused on changes in consumer behavior based on the actions of brands and advertisers. But what about changes in the way advertisers respond to consumers?
Why Brands Should Respond to Customers on Social Networks
A company's success can be built on its customer service. Grab this opportunity by engaging with your customers online.
How Well Do Companies Respond to Customer Complaints?
With a variety of social media channels at their disposal, consumers have never had more ways to vent their frustration publicly about brands’ products and services. Marketers can use this as an opportunity for communication—or ignore complaints at their peril.
How Customer Experience Depends On Listening And Responding
I was at a conference once, riding a loud charter bus toward a free dinner. I was sitting next to a friend I hadn’t seen in a while, and we were catching up. He mentioned his recent wedding, an…
Should You Respond to Cold SEO Email Solicitations?
If you run a site, you've gotten cold SEO emails. They promise to show you the 'problems' they've found. But should you respond? We'll tell you.
How to Respond to Happy and Unhappy Customers on Social Media
We all know that social customer service is important. But we shouldn't only respond to unhappy customers on social media...
Respond to Trends Using Data, Agility, and Personalization
Product trends and consumer behavior are difficult to predict. Learn how brands can respond using data, marketing agility, and omnichannel personalization.
3 tips for responding quickly to changing customer needs!
B2B e-commerce continues to develop rapidly in all its facets. Read how you can keep up with the development!
How Can Brands Respond To Political And Social Issues Responsibly?
Marketers and brands have an ethical responsibility to think about how their messaging lands, especially in times of conflict and crisis.
How Should You Respond to Inbound Marketing Leads From Your Blog?
Digital marketing is helping many businesses deliver more inbound marketing leads. In fact, 89 percent of companies using content marketing say it works for them, generating higher quality leads more…
2 Reasons Why Your B2B Marketing Leads Don’t Respond to Sales
One of Marketing’s primary responsibilities is to generate leads for the Sales organization to turn into new business. Incredible amounts…
How Empathy Can Get People to Respond to More of Your Sales Emails
How empathy can get you more responses to your sales emails.
The benefits of responding to customers' comments online
While the majority of businesses respond to comments on social media sites, about 40% still don't, according to a survey by Constant Contact. These companies are missing opportunities to engage with customers who like their products and to mitigate the potentially damaging effects of those who don't, writes Susan Payton of Egg Marketing & Communications. "Brands who are stepping up to take blame and apologize are…
5 Critical Steps to Get B2B Marketing Leads to Respond to Sales
In an earlier post, I explained why B2B Marketing Leads Don’t Respond to Salespeople. Be sure to read this post…
Design Strategy: How Customers Respond to Your Brand's Colors
What do the colors of your logo, website and marketing materials tell customers about your business?
Why you should respond to your customers on social media
That's not the only thing customers care about, but it's the most important.
How to Respond When a Competitor Targets Your Brand Name in Search
It's become a common tactic for advertisers to target the brand names of their competitors on the search engines. If this is happening to you, check out this guide to learn about what steps you need to take to protect what you've built.
