A small business website that isn't mobile-friendly will cost you customers -- and money. Here are inexpensive ways to ensure your site is mobile-friendly.
I'm in the process of doing some research for the upcoming Science of Website Redesign webinar and I just found one piece of data that was so inter
For all the considerations that go into developing a successful SEO strategy, it’s important to remember that the driving force behind SEO is people.
If you focus on SEO, your rankings suffer. Focus on the element valued most by search engines and you’ll see the difference. – Content Marketing Institute
Getting your URL structure right for customers and Google is essential. Follow these guidelines to set your website URLs up for future SEO success.
Retailers are more interested in using in-store signage or training their associates to promote specific omnichannel features
If you’ve been around to experience the internet for the past 20 years, you will have seen a world of slow websites and static content transform into the fast-paced, social driven and live stre…
Tips and tricks for taking your small business's social media and email marketing strategy to the next level!
Easily add social media icons for your website. Please share.
When it comes to marketing small businesses online, it’s all about credibility. You may still be ironing out some of the details of your start up, but if you have a slick, useful website, you already
Get your website more exposure in just 20 minutes with these easy to implement tips.
The hardest part of marketing is coming up with the ideas.
As marketers, we sometimes need to step back and focus on the big picture. Columnist Casie Gillette discusses how offline, social and email channels can work with SEO for major wins.
13 Killer Ways To Increase Website Traffic, By following these tips it will help you build a high traffic website. Always remember in order to make money online
The Internet has become more social, visual and viral. Here are 5 steps to make user generated content such as photos and videos attract traffic and loyalty.
When colleagues want to add new content to our corporate website, they come to me and I quickly force myself into listening mode. In most cases, I’m biting my tongue because as a content strategist, I already believe I have the answer; Immediately I want to blurt out suggestions based on past experiences. After all, I’ve been building web pages for years and the process can appear to be pretty straightforward — words, images, design, functionality, Calls to Action (CTAs). How can web…
Everyone wants to convert more leads into sales. But what are you actually doing to achieve that result? Most businesses waste countless hours tweaking logo designs, hiring inexperienced people, and blaming their customers. However, the problem is closer than they think. Yes, their website copy is trash. Visitors arrive and receive no sense of direction. …
Optimizing your website forms is crucial for increasing your conversion rates. Here are five tips for improving your form design to capture more leads.
Building your own personal brand can benefit you in ways you hadn't imagined.