Dci Marketing
Troy, MI:
Shift Channel Strategy For Growth
DCI-Artform discusses how retailers and brands can grow sales through experiential channel strategy. Read now!
Why Businesses Must Adopt a Multi-Channel Messaging Strategy
Social media and smartphones are disrupting the established patterns and practices for B2C interactions. To be successful, businesses have to engage with customers through their...
Is Content Marketing A Strategy, A Tactic Or A Channel?
Columnist Rachel Lindteigen believes content marketing shouldn't be a standalone tactic — it should help tell a cohesive story and shape your overall strategy.
Four Quick Tips for a Winning Multiscreen Strategy
Marketing Strategy - Multiscreen marketing must be part of an overarching, not screen-specific, strategy. These tips can help you keep that strategy in mind.
Top B2B Marketing Channels and Tactics
Are you distributing spend among the right channels? Carry out effective B2B marketing strategies by utilizing the top digital B2B channels & tactics.
How to Write a Content Marketing Strategy (w/ Template)
A complete guide to developing and writing a content marketing strategy from beginning to end - including a free template!
How to Architect Your Content Strategy
Learn why you should architect your content strategy and how one company created a practical way to do it – Content Marketing Institute
Three Things Email Marketers Should Do to Stay Competitive
Email Marketing - Email is evolving in response to other digital channels, such as native advertising and social media. Find out what you need to do to remain competitive.
Six Practical Tips for an Integrated Content Strategy
Marketing Strategy - With an integrated content strategy, marketers can provide a more consistent message, expand a company's network of potential customers, and better connect with prospective buyersall while driving greater returns.
10 Tips to Build an Effective Online Marketing Strategy
There are so many different ways to market a business online these days. But luckily, you don’t ...
What is a Content Marketing Strategy?
Learn what a content marketing strategy is and why it is essential that you create one to improve your content marketing efforts.
How the Brain Processes Different Types of Content [Infographic]
Our brains process some content formats differently than others. Learn how your audience responds to your content to tailor your strategy.
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How Multi-Channel Storytelling Can Grow Your Marketing ROI
Multi-channel storytelling could be the factor that delivers a large marketing ROI and leave you with the next trending and talked about campaign.
How Doc Storytelling and Brand Partnerships Have Shifted
Bringing out the most authentic and truthful values
How Video Content Complements Multi-Channel Storytelling
How content marketers use both long and short form video content to create a powerful brand presence with multi-channel storytelling.
How Not to Put Garbage Into the Performance Marketing Machine
How to Future-Proof Your Content Marketing Strategy
Learn why you should care about future-proofing your content -- and get tips on how to do it.
4 Reasons Your First Marketing Strategy Isn't Working, and What to do About It
Like novels, poetry, scripts and other creative writing, the first draft of your marketing strategy will rarely be the quality you need.
Why Listening Communities Belong in Your Marketing Strategy
Your content is well-written and useful, but how do you know your audience is paying attention? Learn why listening communities belong in a marketing strategy.
How the Law of the Double-Peak Affects Social Media Marketing
Learn where the peaks of opportunity are on each social network and how & when to modify your social strategy to win big on social media.
