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Selling the Story of Your Story
Selling your story with plot or even excerpts is a tough proposition. There's a better way.
How to sell visually with social media
Social media was never intended to be a sales platform. But with social being the focal point of today's communication, and with the expanded reach of today's social networks -- it can become a key component to your strategy.
Should You Be Cold Calling When 'Social Selling'?
Ever notice how the argument against cold calling is actually against cold pitching? (a concept that has never worked in B2B.)
How to Tell Stories That Sell: Using Customer Stories in Online Marketing
Writing customer stories is a staple of online marketing. This kind of content allows you to use customer testimonials to gain new leads and more sales.
How to build a story structure that enables effective selling
In the second of a three-part series, Seismic’s VP of Global Sales Engineering Brian Cotter outlines the three key elements of an effective story structure.
How Indie Authors Can Sell Their Print Books at Local Bookstores
In this blog post for Digital Book World, Beth Bacon gives indie authors 8 tips on how to get their print books into local bookstores.
Screen-to-Screen Selling: How It Works
Screen-sharing technology will help you communicate with clients more thoroughly while highlighting your market expertise.
How to Make Your Story More Compelling
You may be tempted to pitch your latest widget as a great subject for a media interview. It's a new product that will do wonders, you think. That's the wrong approach. When it comes to effective...
Three Questions Your B2B's 'Story' Must Answer
Marketing Strategy - Three Questions Your B2Bs Story Must Answer
4 Things Writers Should Know About Beta Readers
Looking for beta readers to read your story? There are 4 things every writer should know about beta readers before they begin.
How to Write Your Story for Interactive Content
Matthew Wellschlager, VP Marketing, Ceros tells how marketers can get more creative when it comes to writing narratives
What Happens on Page One: 30 Ways to Start a Novel
Even when you have a basic idea of your story, sometimes it’s hard to know where to begin it. I’m going to talk a little more about first scenes than first lines, though I’ll mention some fir…
4 Selling Essentials Every Startup Should Know
Need to sell your vision to customers? Sales expert Gregg Schwartz offers up tips on how to seal the deal.
Why Your Brand Needs Visual Stories
Does your brand need Visual Stories? Upgrade your content marketing strategy with the addition of Visual Stories into the mix. Learn more on the Issuu Blog.
Are You Making this Big Mistake When Selling Online?
If you want to sell online on you need to grapple with technology. You have no choice. But what is the big mistake many people make when selling online?
SAPVoice: Why Social Selling Is Not About Selling
Social selling is a hot topic in the worlds of sales and marketing these days. At its most basic, social selling is a way to use social networks to establish and further relationships with influencers and decision-makers within organizations that are prospects for your products or services. By building a [...]
When to Sell with Facts and Figures, and When to Appeal to Emotions
Most of our purchase decisions take place unconsciously.
Top Tips from a Humor Columnist on How to Tell Better Brand Stories
Erik Deckers, author and humor columnist, joins the Business of Story Podcast to discuss how to improve your writing skills by adding humor, understanding three-act structure, and staying simple.
How a CRM system can help you to Cross-sell and Upsell
How to use a CRM system to identify Cross-selling and Upselling, featuring Workbooks CRM - track what you've sold and what you want to sell! A recording of a...
