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We are living in a world where influence is migrating from offline to online. Influence is moving from local to global. It is also moving from fixed to mobile. Reputation and influence can now be gained faster and reach further than in any other time in history.
Search volumes on the visual media of "Infographics" over the last 2 years reveal an increase of 800%. Social networks that are visually centric have exploded into mainstream consciousness these include the social media networks of Pinterest and Instagram. So how do you use images in your marketing?
The dark web actually has promise. In essence, it’s the World Wide Web as it was originally envisioned.
Writing - Bad news: People don't read your online content marketing these days; they merely scan most Web content. But with these tips you can write scannable, easy-to-understand text that will boost ...
Most marketers have personalized content, not web personalization. The difference is subtle, but valuable. Content and copy is only one element of UX.
When a social media platform is gaining traction, the worst thing you can do is stop marketing. When marketing stops, the company is likely to make a plummet. Marketing the platform’s new features is a...read more
Spotify rolled out a self-serve platform to ramp up its ads sales. We've put together tips for independent artists on how to use Spotify Ad Studio.
Five reasons brands and social marketers are using Spotify, from sponsored playlists to targeted podcast advertising to freemium listeners.
New VIP+ Analysis: Why the audio giant likely won’t be behind making it common for most U.S. consumers to pay for podcasts (anytime soon).
Web companies often upend industries. But they can labor for years to fully make money on their revolutions.
When a client or prospect comes to us to create a new website, our first question is why? The reasons typically vary from the following: our site is dated, we have broken links, or our design does no…
While Spotify's music subscription business remains hampered by costly licensing deals with top labels, it has the assets to create a lucrative podcast advertising business.
The similarities between your closet and your website’s marketing tactics.
Your SEO should have you complete an extensive web marketing questionnaire before starting your campaign. Learn why and what they need to know.
How do UX professionals define conversion optimization?<br>[mainimage]<br>According to Jeff Gothelf, author of Lean UX book, conversion optimization is about “finding the right mix of value proposition, call to action and price point to convince a customer
Majority of users frustrated by disruptive ads, aware of ad blocking [Survey]: A new global consumer survey from Accenture shows growing consumer frustration with ads and a desire of some to opt out of ads entirely. When thinking about stats like this, two immediate responses come to mind: Online ads are still done …
A picture is worth a thousand words - use these three must-have visual marketing tips with your next web campaign to increase leads and engagement.
If the number of social media referral visitors your site is capturing is underperforming, taking these social media audit steps can improve your traffic.
If you are looking for a web marketing partner, Brian Kraff has three easy tips to help you find the perfect one.
The internet has become an inseparable part of human life. The online presence of any company on the internet plays an important role to market their goods and services globally. If you are one such e-commerce brand selling products or an owner of any blog, it is crucial to remember that your online presence is